Swiss luxury watchmaker Breitling celebrated the grand opening of its first flagship boutique in Asia in WF Central, Beijing. Breitling CEO Georges Kern was on hand for the ceremony along with Jacques Bothelin, Captain of the Breitling Jet Team, renowned Chinese actor Lei Jiayin, and renowned Chinese actress and singer Han Xue.
At the opening ceremony, Georges Kern, CEO of Breitling, pointed out that introducing the new design concept in Beijing is significant. He said: “Launching our new boutique style in this city underscores the importance of the markets in Asia and particularly in China for our brand. We’re delighted that our Chinese friends will get to know our products and our heritage in this urban Breitling environment.”
The event was attended by actor and friend of the brand Lei Jiayin, who wore the new Navitimer 8 B01 Chronograph 43 as he enthused about Breitling: “A wristwatch is a man’s best friend and should reflect a professional attitude, a dedication to precision, and a rich heritage, all of which I find with Breitling.” Actress Han Xue wore a Breitling Navitimer 1 Automatic 38 that perfectly complemented her elegance and her chic, sporty style. The two good friends were among the more than 100 guests in attendance on the boutique tour.
The Breitling flagship boutique in WF Central took around half a year to complete. Its brand-new design concept incorporates a comfortable and fashionable shopping space for customers and a display of more than 200 exquisite timepieces representing Breitling’s entire product range, along with the Navitimer 8 novelties and some exclusive limited editions. The boutique marks a significant milestone for the brand’s distribution development not only in China but in all of Asia.
WF Central, Hongkong Land’s leading premium lifestyle retail center in China, is at the commercial and political heart of the capital city; its design and scale respect and revitalize the historic ambience of the Wangfujing area. By opening its first flagship boutique in this landmark location, Breitling is paying tribute to the area while updating its trailblazing innovative spirit for a new era.
Today, Breitling retains a special place in the hearts of pilots. The brand’s long-established ties to aviation are best – and most spectacularly – represented by its partnership with the Breitling Jet Team. On the event’s grand opening day, a full-sized replica of an L-39C Albatros jet was on display at the location. Set against the backdrop of the Serpentine Pavilion Beijing, the eye-catching jet left guests with an enduring impression of the brand’s aviation heritage.
Located in WF Central, Breitling’s new 152-square-meter boutique, with its imposing nine-meter facade and four-meter ceilings, is ideally suited to the brand’s compelling industrial loft concept. Its design is an artful, modern interpretation of the stylish spaces that characterize mid-twentieth-century industrial buildings. It recalls the period when Breitling created some of the most admired tool watches ever made and, with its striking decor and bespoke furniture, recreates the generous but intimate ambience of an exclusive industrial loft in a dynamic city.
The boutique features some exquisite materials and furniture: more than 10,000 exclusive Japanese bricks were used to construct the huge wall with its neon Breitling logo from the 1960s. Another vintage logo, a stylized “B,” adorns a yellow mesh wall. The floor is made of waxed concrete combined with American walnut.
No less compelling are the displays of Breitling’s remarkable watches: the metal structures are a stunning reinterpretation of industrial shelves and represent water, land, and air, the three environments where the watches have long distinguished themselves.
The creative, trendy entrance bar is a masterpiece in its own right. It offers an attractive display of the watches and serves to present Breitling’s products to its visitors, who can also play a game or two on the professional pool table.
Guy Bove, Breitling’s Design Director, is convinced that the new boutique concept will appeal to longtime fans of the brand and also welcome new ones. He commented: “With our redesigned boutiques, we are respecting our long, impressive heritage, but are doing so by creating a relaxed, stylish environment. We are opening our doors to a new generation of Breitling enthusiasts.”
Classic Fusion Aerofusion Chronograph Capri: A tribute to Capri and its wonderful Faraglioni
Exactly one year after the opening of its exclusive Capri boutique in the central Via Vittorio Emanuele, Hublot the Swiss watchmaker is dedicating an exceptional watch to this splendid showcase: the new Classic Fusion Aerofusion Chronograph Capri.
A limited and numbered edition of 30 pieces for customers of the island. A look as summery as it is relaxed, inspired by Capri, its spectacular Faraglioni and its sea cave «Blue Grotto», considered as one of the most beautiful and magical places in the world, where water assumes a bright electric blue colour.
The Spirit of Big Bang Blue captures the essence of summer
While your holidays take you from the shores of Lake Geneva to the rocks of the Côte d’Azur or from the Emerald Coast to the creeks of Capri, make a stopover in one of our waterfront boutiques: Monaco – Cannes, St Tropez – Porto Cervo or Geneva and dive into the infinite blue of the Spirit of Big Bang Blue. The timepiece captures the azure of the Mediterranean Sea with blue microblasted and polished ceramic combined with a blue alligator strap stitched onto white rubber. The design is a summons to set sail and be carried away to the rhythm of the movement.
Hublot Becomes the Official Timekeeper of Porto Montenegro Marina and Yacht Club
Yesterday in Porto Montenegro, Ricardo Guadalupe, CEO of Hublot, next to David Margason, Managing Director of Porto Montenegro, launched a strategic partnership that sees the Swiss luxury watch brand become Official Timekeeper and Official Watch of the superyacht marina and the Porto Montenegro Yacht Club.
On the ruins of a former arsenal, Porto Montenegro Marina and Yacht Club was erected less than 10 years ago by visionary men including LVMH Chairman and CEO Bernard Arnault, Jacob Rothschild and Canadian businessman and philanthropist Peter Munk. Located in the deep-water Bay of Kotor, boasting spectacular natural beauty, Porto Montenegro has quickly turned into a sophisticated haven for sailors from all over the world. Now boasting a fully-integrated marina with more than 450 berths, Porto Montenegro also features 290 luxury waterfront residences, a five-star hotel and a Yacht Club as well as over 50 retail units and dozens more projects in the development pipeline.
Relying on its nautical roots, Hublot has made a significant number of smart moves all along the Mediterranean coastline in the past few years. In 2007, the Swiss watchmaker set up one of its first boutiques within the walls of the legendary Hôtel Byblos in Saint-Tropez. Ten years later in 2017, Hublot launched the Classic Fusion Ibiza and the Classic Fusion Mykonos, and celebrated the opening of four directly operated Boutiques, adopting a nautical theme, in Cannes, Saint-Tropez, Capri and Porto Cervo. This year, only a few weeks after its Monaco Boutique opened, Hublot celebrates its partnership with Porto Montenegro, the latest “it spot” for Mediterranean lovers.
To seal this truly unique partnership, Hublot CEO Ricardo Guadalupe and 120 privileged guests gathered by Porto Montenegro Yacht Club infinity pool yesterday evening. In this magical setting, surrounded by the Adriatic’s blue waters, Hublot revealed the Classic Fusion Chronograph Porto Montenegro. To celebrate summer the new timepiece showcases the blue of the sky and the sea, its blue sunray dial is adorned with the Porto Montenegro logo at 3 o’clock as well as on the case-back. Powered by a self-winding movement, this limited edition comes with a blue rubber and calfskin strap. Made of titanium, its sleek case is an epitome of timeless elegance. Only 30 pieces are being released, now available at Excelsior, Hublot exclusive retailer in Porto Montenegro as well as all across Central Europe.
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