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Breitling and Fine Automobiles: A Rich Heritage and an Exciting Future

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Breitling, the Swiss prestige watch brand whose connection to automobiles dates back well over a century, made its debut as Official Time Partner at the 2018 edition of the Concours d’Elégance Suisse, which was held from June 22 to 24, 2018.

While Breitling’s presence at this year’s Concours d’Elégance Suisse signaled a new chapter in its association with fine motorcars, it also marked a continuation of the luxury watch brand’s connection to motoring that dates back to the early years of the twentieth century.

Breitling’s CEO Georges Kern points out that the brand’s partnership with the Concours d’Elégance Suisse is a natural extension of its automotive legacy: “Our involvement with automobiles and motorsport is truly a part of our DNA and can be traced back to some of the earliest days of our brand. We’re thrilled to be part of the Concours d’Elégance Suisse, an event whose focus and values align so perfectly with our own.”

Breitling and Motoring: A Proud Legacy
In 1905, Breitling’s founder Léon Breitling applied for a Swiss patent for the first chronograph specifically designed to measure the speeds of racing cars. Interestingly, in the same year, it was a Breitling timepiece that allowed the Swiss police to issue the country’s very first speeding tickets, so motorists who chose to race on the motorways instead of the tracks might not have been pleased by the brand’s flawless timekeeping performance. The link to racing drivers that started early in the twentieth century continued, and Formula 1 legends Graham Hill and Jim Clark sported Breitling’s iconic Navitimers in the 1960s. In the intervening years, Breitling distinguished itself with timepieces for aviators, scientists, sportsmen, and divers, but the Breitling sports chronographs were also a favorite for use on automobile dashboards.

Breitling: Official Time Partner of the Concours d’Elégance Suisse
The Concours d’Elégance Suisse gives owners of some of the world’s most outstanding classic and vintage cars a chance to display their immaculate showpieces, with some 70 beautifully preserved vehicles presented in four dedicated classes at the Château de Coppet near Lake Geneva this year. The theme of the 2018 edition, 1920-1939: From Modernity to Design, particularly resonates with Breitling because it was in that era that the brand forged the strong links to motoring and aviation that remain such a rich part of its legacy. It was also a period of groundbreaking design, and many of Breitling’s current products were inspired by those decades that so importantly bridged the gap between the past and the present.

At the Concours d’Elégance Suisse, Breitling took the opportunity to highlight its heritage. Celebrated watch collector Fred Mandelbaum explored the history of the brand in a moderated discussion with representatives of Breitling’s management board. The talk was complemented by a display of some of the vintage Breitling models that helped drive the brand’s success in its early years.

At its pop-up boutique on the lawn of the Château de Coppet, Breitling presented the striking new timepieces that have already found favor with the brand’s expanded customer base. Historic Breitling models from the 1920s and 1930s were also on display alongside the watches from the current collection. Breitling is proud of the legacy it has built over the past 134 years, and is delighted to be able to continue this tradition by sharing its extraordinary watches with men and women from all over the world.

At the Concours d’Elégance Suisse, Breitling also celebrated its ongoing partnership with Bentley Motors. Selected media representatives and influencers enjoyed a unique brand experience, which included an opportunity made possible by the Bentley Drivers Club – Swiss Region. They had the chance to drive some distinguished classic Bentleys – including a 1947 Le Mans 8 Open Tourer – through the scenic Swiss countryside between the Château de Coppet and Breitling’s Chronométrie in La Chaux-de-Fonds.

The events in connection with its partnership with the Concours d’Elégance Suisse gave Breitling the opportunity to reestablish its long-standing connections to motorists and the automotive industry and to reinforce the links between its past and what it likes to describe as its “legendary future.”

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OMEGA watches land on-screen in Universal Pictures’ new film First Man

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Watch fans, space enthusiasts and astonished audiences alike can now spot OMEGA timepieces playing a true-life role within the story of Universal Pictures’ First Man.

The film tells the riveting story behind the first manned mission to the moon, focusing on Neil Armstrong and the decade leading to the historic Apollo 11 flight.

For the production of the film, OMEGA supplied period-correct Speedmasters and other watches of that era, adding a touch of authenticity to a truly incredible story.

Since 1965, OMEGA has been the only supplier of watches for NASA’s Human Space Flight Program. And, of course, as part of that history, the OMEGA Speedmaster became the first watch worn on the moon in 1969.

Now is your chance to relive the journey!

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Tahitian Black Pearls

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The Tahitian black pearl is a symbol of exotic luxury and decadence, renowned the world over. Known as poerava (black pearl) in French Polynesia, these prized jewels are a favorite keepsake of visitors to Bora Bora.

Guests of Four Seasons Resort Bora Bora gain exclusive insight and access to these lustrous pearls at TAHIA. The Resort’s pearl boutique offers an incredible array of Tahitian black pearl jewelry, including loose pearls, which can be placed into custom creations.

Guests can also learn about the long and meticulous process of farming these pearls, from implantation through extraction, as well as the various grades of colour and lustre. Whether just for fun, or to purchase a gift to last a lifetime, guests will enjoy visiting TAHIA and unveiling the mystery of Tahiti’s most famous export.

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Hublot Unveils New Limited Edition with Best Buddies International

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Swiss luxury watchmaker Hublot unveiled its second limited-edition timepiece in partnership with Best Buddies, a nonprofit organization dedicated to creating opportunities for friendship, employment and leadership training for people with intellectual and developmental disabilities. The event also served as a kick-off to the annual Best Buddies Challenge: Hearst Castle cycling race taking place this weekend on Saturday, September 8.

To celebrate the new watch, President of Hublot North America, Jean-François Sberro and Founder, Chairman, and CEO of Best Buddies International, Anthony K. Shriver hosted an intimate launch event at the private home of Robert and Trina Dean. The Deans are long-time supporters of Best Buddies, having participated in the Best Buddies Challenge: Hearst Castle for many years and maintaining close ties to the organization in the Bay Area.

Media, friends of both brands, and Bay Area-socials enjoyed cocktails, passed hors d’oeuvres and music by DJ Chris Clouse before taking their seats for a dinner al fresco. Award-winning cyclists and Best Buddies International ambassadors George Hincapie and Christian Vande Velde arrived with Best Buddies program participants BJ White and Larry Larkin to present the new timepiece to the guests.  Other notable attendees included All-Star baseball legend Barry Bonds, former NBA point guard Beno Udrih, and philanthropist Steve Hearst.

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