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Signorina Mini Collection

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The Signorina franchise reinvents herself and shrinks into a new dimension:  the Mini Signorina Collection, a collection of 20ml mini sizes embellished by the kaleidoscopic style of the Fashion Illustrator Jo Ratcliffe, who interpreted the playful mood of Signorina in a unique and creative way. A new collection, four different personalities in a new innovative format:  Signorina Eau de Parfum, Signorina Eleganza, Signorina Misteriosa, Signorina in fiore.

The Concept

A colorful and funny journey into a new kaleidoscopic universe where there are no boundaries between the real and the imaginary world. A world where everything surprisingly recalls the magic of Signorina and is inspired by her joy. With this cheerful spirit, Signorina amusingly reinvents herself into an unexpected shape, always keeping her iconic identity and playing with her different personalities, and becomes… Mini Signorina.

The Bottle

The Signorina iconic and chic bottle shrinks into an innovative joyful shape: a new cute 20ml format to exalt the playful mood of Signorina. A precious glass cube with the legendary Vara bow By Salvatore Ferragamo, in four different colors combinations, one for each Signorina personality. Different little fragrances to collect and bring wherever every Signorina wants!

The Illustrated Packaging

Jo Ratcliffe “JoCanDraw” is a London based art director, illustrator and animator, known for her hand-drawn characters, and spindly scenes sometimes overlain atop live action footage. She is frequently commissioned by fashion labels and magazines to create art films, animations and editorials. The colorful and funny universe of Mini Signorina is fully represented by these new precious boxes.

The unmistakable Signorina packaging is gracefully decorated with the signature of the fashion illustrator Jo Ratcliffe. The legendary Salvatore Ferragamo gros grain Vara bow amusingly acquires a kaleidoscopic touch to keep the playful mood of Signorina without losing the iconic identity of the regular Signorina range. The perfect cute box to take your Mini Signorina always with you!

The Digital Campaign

The videos represent a journey into the different aspects of Signorina, symbolically summed up in a peculiar gesture. “What are you Mad for?

In each of us there is a Mini Signorina, an adjective that distinguishes a particular gesture as the videos.
Focus on 4 different iconic gestures and aspects of each parfumes, you will have Signorina EdP (romanticism), Signorina Eleganza (elegance), Signorina Misteriosa (mysterious), Signorina in fiore (joyfull).
There’s a bit of Signorina in every joyful adventure!

Beauty

Pollution protection: 5 easy tips for combating the environment’s effects on skin

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Properly taking care of your skin each day — and countering the possible effects of pollution — is quick, affordable and easy to do. So why do so many Americans forgo that step in their daily routines?

A recent survey by CeraVe found 48 percent of American adults often worry about their skin, yet 36 percent have no regular skincare routine. Only 36 percent regularly use cleanser, and 33 percent say they’re confused about how to choose effective products and methods.

Unfortunately, everyday pollution and UV rays can easily wreak havoc on your skin, so it’s essential to develop a proper skincare routine to combat these effects. In a given year, Americans are subject to some 83 million tons of pollution particles emitted into the air. Many Americans encounter those particles on their daily commutes, and because they can be 20 times smaller than your pores, they can infiltrate deep levels of your epidermis, leading to inflammation, dehydration and/or loss of elasticity.

Without a regular skincare routine, you’re also more apt to deal with dryness, irritation, acne, accelerated aging, hyperpigmentation, dullness and other unwanted attributes that can result from the air quality. That may be why six in 10 U.S. adults say they cope with as many as 10 “bad skin days” monthly.

“Forming good skincare habits is not complicated, and it can pay off significantly in terms of your health and appearance,” notes board-certified dermatologist Dr. Michelle Henry. “It’s never too late to begin a daily skincare routine that offers the best possible protection against unhealthy elements in our environment.”

Consider adopting these five habits that will keep your skin glowing and protected from all that it encounters.

1) Use an effective sunscreen every day. Apply a product that has an SPF of 30 or higher, is water resistant and provides broad-spectrum coverage so it protects you from both UVA and UVB rays. Reapply it throughout the day as needed. Henry points to studies indicating pollution may worsen the effects of UV and increase the risk of skin cancer.

2) Wash twice daily with a quality cleanser. Choosing the right product is key. Henry recommends CeraVe Hydrating Facial Cleanser or Foaming Facial Cleanser, which are gentle on skin and deeply cleanse to remove dirt, oil and residue that build up throughout the day, helping to counteract the harmful effects of pollution and leaving skin hydrated.

3) Send linens through the laundry. Ideally, towels and washcloths should be washed in hot water after one use, and pillowcases should be washed or changed multiple times per week. While this may seem nearly impossible, frequently changing or washing pillowcases will help to keep dirt, oil and dead skin cells from building up and seeping into skin night after night.

4) Eat an optimal diet. Henry suggests eating a diet rich in antioxidants, which may help protect skin, pointing to foods such as carrots, apricots, spinach, tomatoes, berries, beans, peas, lentils, salmon and nuts. Conversely, diets high in processed or refined sugars or other carbohydrates and unhealthy fats may promote skin aging.

5) Get moving. Ever notice how your skin glows after a good workout? Physical activity promotes circulation, which carries oxygen and nutrients that nourish skin cells. Increased blood flow also helps whisk away waste products like free radicals from your cells. Further, exercise can reduce stress that may adversely affect your skin.

Taking a few minutes each day to care for your skin is well worth your while, especially when it comes to combating the effects of pollutants encountered daily. Visit Cerave.com to find dermatologist-recommended skincare products suitable for your skin’s needs.

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Beauty

La vie est belle

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“La vie est belle”, a French expression meaning “Life is beautiful”; the manifesto of a new era. Universal yet personal, Lancôme’s femininity is a choice embraced by women, not an imposed standard. The choice to live one’s life and fill it with beauty. Your own way.

Lancôme has long fostered this conviction, and shares it today with all women in the form of an exceptional creation. The fragrance of joyful femininity and happiness. The fragrance that makes life more beautiful.

La vie est belle introduces a new olfactive story, the first ever iris gourmand. The juice is made with the most precious natural ingredients, a modern interpretation of an oriental fragrance with a twist of gourmand. It entwines the elegance of iris with the strength of Patchouli and the sweetness of a gourmand blend; for an incredible scent with depth and complexity.

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Beauty

Moonlight in Heaven- Croisière

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A limited edition blend that pushes exoticism to its extreme, more succulent and addictive.

The new fragrance opens with a sunbeam of lemon and bergamot to the unique accord of a juicer mango and addictive coconut milk that captures the core vacation vibe. Sambac jasmine, mixed with the gourmandise of Tonka bean, form a delectable entry into a veritable slice of heaven on earth.

Styled fresh for summer, with the transparent glass of the iconic KILIAN flacon getting gunmetal hardware and a paintbrush stroke in Klein Blue. Made in two spontaneous gestures—one serene like the sea’s surface and the other more rounded, recalling the sea’s deep sensuality and undulating infinity.

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