Aloft Hotels, Marriott International’s brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, today launched the 2018 edition of Aloft Hotels’ artist discovery competition Project: Aloft Star, and unveiled the first-ever Project: Aloft Star Tour, a five-city tour celebrating UMG’s emerging artists.
Starting today, musicians can enter for a chance to win a once-in-a-lifetime prize that includes:
– An opportunity to record a single at the legendary Capitol Studios in Hollywood
– Mentoring from UMG’s executives which will include help selecting a song to record
– 500,000 Rewards point redeemable for Marriott International hotel stays and other rewards
This year’s Project: Aloft Star mentors, the X Ambassadors, will guide the three Project: Aloft Star finalists and help them prepare for their finale performance. “We were lucky to have so many wonderful mentors growing up,” said Sam Harris of X Ambassadors. “We’re thrilled to be working with Aloft Hotels to support emerging talent as this year’s Project: Aloft Star Mentor.”
The Project: Aloft Star contest and tour is part of Marriott International’s first-of-its-kind global partnership with UMG, which has evolved to include a focus on developing emerging talent.
“Aloft Hotels has always been the brand for music makers and music lovers, but now through our collaboration with UMG, we’re able to support emerging artists in a more meaningful way than ever before,” said Toni Stoeckl, Global Brand Leader, Aloft Hotels; and Vice President, Distinctive Select Brands for Marriott International. “The opportunity to record a single with one of UMG’s prestigious labels and receive dedicated mentoring from the best in the industry is very rare, and we’re so glad to be able to bring this to emerging talent all over the world.”
“Aloft Hotels is a terrific partner that shares our dedication to the artist community,” said Mike Tunnicliffe, head of UMGB. “At UMG, everything we do starts with our commitment to fostering emerging talent. This year’s Project: Aloft Star Tour not only promotes this competition but also provides our developing artists with an opportunity to reach new fans across the country. We’re thrilled to expand our relationship with Marriott International, and we continue to work together to build progressive long-term campaigns together.”
Project: Aloft Star Tour
To inspire emerging talent to enter this year’s competition, Aloft Hotels is taking some of UMG’s hottest breakthrough artists on the road, hitting some of the great music cities to host intimate music performances in the brand’s signature W XYZ® bars. The free performances will kick off with Years & Years in Philadelphia on June 23, and will continue in four other locations, including Tank & the Bangas in New Orleans on August 9 and BANNΞRS in Denver on October 17. At each tour stop, fans will be able to collect an exclusive custom memento poster featuring art created by New York designer and illustrator Sophia Chang. The final tour stop will be held in Austin on November 1 where the Project: Aloft Star finalists will perform in front of a panel of industry judges that includes representatives from UMG and live music discovery platform Bandsintown, and a winner will be chosen.
As a truly global hotel brand, concurrent competitions are also running with Aloft Hotels and UMG in the Middle East & Africa and Asia Pacific to find the next big music stars in these regions. As in the Americas, winners in these regions will have the opportunity to record a single with UMG and gain access to mentoring opportunities with UMG representatives. Each region will have their own local celebrity UMG mentors, including names such as Salim Merchant in India and Rachel Liang in Greater China. Aloft Hotels in Europe will also be launching an initiative under the Project: Aloft Star banner to support emerging artists later this year.
Loyalty Member Exclusive Moments
While the tour is open to everyone to join, the best way to experience it will be as a member of Marriott’s award-winning loyalty programs Starwood Preferred Guest (SPG) and Marriott Rewards. Special member benefits will include an NYC preview concert and destination packages, all available for redemption with Starpoints and Marriott Rewards points through SPG Moments and Marriott Rewards Moments.
– Skip the Line: All Marriott Rewards and SPG members will be able to skip the line to get first access to the tour events, ensuring no member misses out on seeing their favorite band or artist.
– Artist Meet & Greets: All Marriott Rewards and SPG members will be able to attend members-only Meet & Greets with the artists following their performances.
– Member Preview Concert: On June 14th SPG and Marriott Rewards members who redeemed the experience on either Moments platform will attend an intimate acoustic performance by BANNΞRS and VIP hang-out with X Ambassadors in New York City. The preview concert will give loyalty members a sneak peek at the programming expected during the Project: Aloft Star Tour, including festival-inspired food & tech-driven beverage concepts.
– VIP Concert Packages featuring a two-night stay at one of the Aloft hotel stops on this year’s tour, artist merch and VIP talent meet and greet will be available for members on the Marriott Rewards Moments and SPG Moments platforms. Loyalty members may also redeem their Starpoints or Marriott Rewards points to attend a VIP experience at the Project: Aloft Star finale in Austin.
Aloft – the Hotel For Music Makers and Music Lovers
Aloft Hotels has been an incubator for emerging musical talent for a decade. All Aloft Hotels around the world host regular live music evenings in their W XYZ® bars with local up-and-coming talent as part of the brand’s Live At Aloft Hotels music program.
Aloft Hotels are in thriving music destinations, welcoming touring musicians with special discounted artist rates, the opportunity to use the W XYZ® bar as a performance space for free, and a musicians’ guide featuring everything from where to dine late-night after a gig, the best nearby affordable recording studio, where to purchase guitar strings, and more to hit the right note for each stay.
UMG and Marriott International Partnership
Since UMG and Marriott International first started working together in 2015, the global partnership has grown to encompass Marriott’s expanded portfolio and has come to life through concerts showcasing UMG’s premiere talent at Marriott properties across the globe, most recently at an emerging female-led artist showcase at Aloft Austin Downtown during the 2018 South by Southwest® (SXSW®) Conference and Festivals.
Fair Highlights: Masterpiece London 2018
Masterpiece London has established itself as the world’s leading cross-collecting fair, offering the finest works of art, design, furniture and jewellery, from antiquity to the present day. This unmissable event at the height of the capital’s summer season provides an unparalleled opportunity for new and established collectors to discover exceptional works for sale from 160 international exhibitors. This year’s edition showcases rare and important Impressionist and Modernist paintings; compelling presentations celebrating British art and design; exquisite jewellery; art and objects from antiquity as well as contemporary work by artists including Marina Abramović, Ibrahim El Salahi, Chiharu Shiota and Rob & Nick Carter. The Royal Bank of Canada returns as the Fair’s principal sponsor for the fifth successive year.
MASTERPIECE PRESENTS, in collaboration with FactumArte and Lisson Gallery, will showcase new works by Marina Abramović, Five Stages of Maya Dance, in an immersive, specially conceived area. This unseen body of work comprises five alabaster portraits of Marina Abramović which merge performance, light and sculpture. Their hauntingly physical presence decomposes into intricately carved landscapes of alabaster as you move around the pieces.
Longstanding Masterpiece exhibitors including Richard Green, Adrian Sassoon, Wartski, Robilant + Voena, Verdura/Herz-Belperron and Dickinson are joined by carefully selected new additions for 2018 including: ArtAncient, Ben Brown Fine Arts, Cahn, CINDY CHAO The Art Jewel, Day and Faber, DIE GALERIE, Galerie Yann Ferrandin, Flowers Gallery, James Graham-Stewart, Hammer Galleries, Hauser & Wirth, Galerie Henze & Ketterer, Hill-Stone, Hunter / Harrison, Kallos Gallery, Landau Fine Art, Lullo • Pampoulides, Maruani Mercier, Moussaieff Jewellers, Sarah Myerscough Gallery, Jill Newhouse Gallery, Partners & Mucciaccia, R & Company, Fabio Salini and Vigo.
Masterpiece’s cross-collecting ethos can be seen throughout the Fair, where exhibitors specialising in a wide variety of disciplines and eras are brought together, offering the broadest spectrum of works of any art fair, with classical and contemporary shown side-by-side. Visitors will encounter presentations which carefully combine furniture, sculpture and works of art from all periods, unified by quality. Examples of this ethos can be seen at Benjamin Proust, Perrin Fine Art, Robilant + Voena, and Safani Gallery & Geoffrey Diner.
Reflecting this breadth, new exhibitor ArtAncient’s presentation will feature a rare ‘shooting star’ meteorite, formed 4.6 billion years ago, whilst specially commissioned contemporary artwork will be presented at Blain|Southern with an installation by Japanese artist Chiharu Shiota.
Les Enluminures and Daniel Crouch will stage a carefully curated presentation entitled ‘A Brief History of Time: From Matins to Mars’. The booth will display celestial maps, instruments, illuminated manuscripts and medieval and Renaissance jewellery, inviting viewers to contemplate the perception of time across history. Hauser & Wirth’s ‘Wunderkammer’, or cabinet of curiosities, will also combine disciplines with contemporary and modern works by Louise Bourgeois, Phyllida Barlow, Subodh Gupta and Philip Guston, presented alongside 18th and 19th century furniture.
Impressionist and Modernist Presence at the Fair
This year, highly important Impressionist and Modern works will be exhibited at the Fair by a number of exhibitors. Landau Fine Art’s presentation will include a Picasso oil painting which hung for decades behind the desk of his only dealer, Paul Rosenberg. Gladwell & Patterson will be bringing a preeminent example of a late waterlilies painting by Monet and, celebrating its 90th anniversary this year, Hammer Galleries will be bringing an early work by Joan Miró along with Marc Chagall’s Peintre au coq rouge.
DIE GALERIE are collaborating with M. F. Toninelli Art Moderne to present a focussed booth with work by three key Surrealists: Max Ernst, André Masson and Roberto Matta, including a monumental bronze statue by Max Ernst, whose work will also be shown at Ludorff’s stand. German Expressionist works by Ernst Ludwig Kirchner, Karl Schmidt-Rottluff and August Macke, will be displayed by Galerie Henze & Ketterer.
The Best of British
Masterpiece is an important destination for collectors of British art and design and many of this year’s exhibitors are celebrating the work of British artists as well as those who have lived and worked in the UK. This focus is encapsulated by Richard Green whose presentation ‘Best of British from our Shores and Beyond’ includes pieces by J.M.W.Turner, L.S. Lowry and John Constable.
Modern and Post-War British artists, including Eileen Agar, Duncan Grant, Barbara Hepworth, Bridget Riley and Graham Sutherland, will be presented by The Redfern Gallery, Osborne Samuel, Philip Mould, Offer Waterman, Hazlitt Holland-Hibbert and Piano Nobile.
In celebration of the 300 year anniversary of Thomas Chippendale’s birth, Ronald Phillips and Apter-Fredericks will be presenting important pieces by the British cabinetmaker. British furniture will also be championed by Oscar Graf, whose stand will explore the theme of ‘Victorians & Edwardians’, displaying beautiful pieces in a variety of styles from 1860-1910. Jewellery exhibitor Didier Ltd. will include a focus on British designers on their booth with pieces by Wendy Ramshaw and her husband David Watkins.
Design, Furniture and Decorative Arts
With a booth inspired by the Surrealist poet and patron Edward James, David Gill Gallery will be bringing together contemporary works from their roster of artists and designers including Zaha Hadid, Michele Oka Doner and Mattia Bonetti. Modern and contemporary design will also be presented by 18 Davies Street Gallery, Rose Uniacke and Modernity Stockholm. New exhibitor Sarah Myerscough Gallery will showcase unique handcrafted contemporary pieces of design by John Makepeace amongst others, and Sinai & Sons Ltd. will focus on the work of Italian painter, sculptor, interior decorator and engraver Piero Fornasetti. Hitomi Hosono’s exquisite collaboration with Wedgwood will be revealed at Adrian Sassoon, and Katie Jones will present a selection of contemporary Japanese applied arts.
Extraordinary contemporary jewellery will be shown by leading designers including Fabio Salini whose new collection made with carbon fibre will be revealed for the first time at the Fair. Taiwanese fine jewellery brand CINDY CHAO The Art Jewel will be presenting designs from their Black Label and White Label collections and coloured diamond specialist Moussaieff also join the fair this year. Rare antique jewellery by masters such as Cartier, Boucheron and Fabergé will be offered at SJ Phillips, Hancocks, Véronique Bamps and Epoque Fine Jewels. Van Cleef & Arpels, Verdura/Herz-Belperron and Grima will present both their heritage collections and unique contemporary pieces.
Sculpture at the Fair
Masterpiece’s exhibitors include leading sculpture specialists Lullo • Pampoulides, Pangolin London, Univers du Bronze, and Galerie Sismann who will display European Old Master sculpture alongside contemporary sculpture by Johan Creten. Other highlights in this field include Alexander Calder’s unique Red Bull which will be at the centre of Collisart’s stand alongside American Modernist works by Marsden Hartley, Edward Hopper, and Arshile Gorky.
Landau Fine Art are bringing a rare black marble Reclining Figure: Curved by Henry Moore, dating from 1977, which is one of the artist’s seminal and unique carvings and will be displayed close to their stand. Other prominent pieces and installations throughout the Fair’s main areas include a large sculptural light installation created by Jeff Zimmerman being offered by R & Company and Larry Bell’s monumental VFZ 2, a unique work formed from True Sea Salt and Cerise laminated glass presented by Hauser & Wirth. Blain|Southern will bring State of Being by Chiharu Shiota and two new works, the monumental Twice by Richard Hudson and Solar Disk by Emily Young will be offered by Bowman Sculpture.
Masterpiece London will be holding talks, workshops and tours throughout the public days of the fair as part of a Talks & Education Programme, in association with Chopard. This includes a new initiative – a Curator and Art Trade Day on Saturday 30 June co-chaired by Thomas Marks, Editor of Apollo, and Philip Hewat-Jaboor, Chairman of the Fair, which will include a call for papers from academics. This is in addition to a series of ‘How to Look at’ talks, providing visitors with the tools needed to get the most out of viewing and buying a range of disciplines of art. Throughout the Fair there will also be free to attend on-stand talks with exhibitors, where specialists will give visitors an insight into some of the highlights on display.
Pullman London St Pancras presents “Chromacolour Catwalk”
Local designer, Adam Nathaniel Furman, brings a giant splash of colour to Pullman London St Pancras this summer
Pullman London St Pancras welcomes internationally renowned designer, Adam Nathaniel Furman, as the new Artist in Residence at the city hotel during Summer 2018. This collaboration will use contemporary art to enlighten, inspire and entertain Pullman guests and those travelling to King’s Cross, which is undergoing a remarkable multi-million-pound transformation.
This is the latest showcase from the brand’s cultural initiative, ‘Artist Playground by Pullman’, which demonstrates its commitment to contemporary art and design by supporting local creatives, activations and installations. Following his recent success in Italy and New York, Furman will be creating and exhibiting ‘Chromacolour Catwalk’, an interactive and captivating display in the hotel’s lobby, where guests will be able to feel fully immersed in the thought provoking display. To compliment this, Furman will also unveil the Art of Play collection, an exclusive range of products he has designed for Pullman guests to enjoy internationally, using three new graphical patterns which represent the brand’s ethos and identity. From two-dimensional graphics, to the decoration of three dimensional objects, Furman’s highly anticipated new work will create playful and stimulating interior spaces.
Furman, who works on everything from large-scale architectural projects through to interiors and ceramic products, has adapted fluently eloquent colours and shapes, and his expressive graphic language, to offer guests and visitors something memorable and unique. Guests will be able to purchase the Art of Play collection, including cosmetic pouches, tote bags, yoga matts, thermal cups and mugs in the UK from July 2018 for a limited time. Trained in both architecture and fine art, Furman honed his own intensely energetic talent for shape, form and colour as one of the London Design Museum’s designers-in-residence for 2013. He was also awarded the prestigious Rome Prize for Architecture 2014-15 by the British School at Rome and The Guardian recently heralded him a ‘Rising Star of 2017.’ Furman’s work has been exhibited in leading cities such as Paris, New York, Milan and Rome, whilst being held in the collections of the Sir John Soane’s Museum and the Abet Museum. Pullman London St Pancras is extremely excited to collaborate with Furman as its latest Artist in Residence, which will run Thursday 28 June – Thursday 28 August 2018.
Ahead of the upcoming showcase, Furman said: “The Pullman brand is all about working hard and playing hard. It’s about finding that right balance between performance and wellbeing, about being connected while at the same time relaxed. I like to create moments of thrilling contrast that are in dialogue with, but are clearly distinct from, the main graphical and decorative scheme used in Pullman’s hotels. So, while the hotels and rooms will stay the same overall, these patterns can be used to create flashes of intense, invigorating colour, vivacious glints of coloured jewels amid the muted calm of contemporary hotel life.”
The Pullman name is fast becoming synonymous with art and design. With the hotel recently collaborating with London-based artist, Anna Garforth, to unveil a unique, floral installation, ‘Meadow’, in honour of Chelsea Flower Show, Pullman is continuing its mission in championing progressive works from a variety of artists.
“We are delighted to welcome Adam as an Artist in Residence, to share his inspiring vision for colour, energy and expression with visiting guests and locals,” said Lilian Roten, Vice President, Brand Management, Pullman Hotels & Resorts. “Since our launch of Artist Playground two years ago, we continue to expand the concept and discover new opportunities to collaborate with emerging contemporary artists around the world. Our goal is to go beyond simply offering guests a place to eat and sleep; we strive to provide stimulating, creative and immersive environments for work and play, in keeping with our brand ethos.”
‘Artist Playground by Pullman’ is a dedicated art corner, which has been introduced in Pullman hotels worldwide. The initiative enables local artists and designers to exhibit and showcase their works to guests, visitors and locals. Through interactive workshops and live performances, guests can also connect with the art in a meaningful way and learn new skills.
W Hotels Worldwide Rewrites the Festival Rules with Wake Up Call
W Hotels today announces the global roll out of WAKE UP CALL, the brand’s signature music festival series that will make stops at three W Hotels this year: W Hollywood (Sept 1-3); W Barcelona (Sept 21-23); and W Bali (Oct 4- 6). Combining the brand’s longstanding passion for music with its signature Whatever/Whenever® philosophy, WAKE UP CALL takes the festival experience off the field and onto fabulous hotel grounds. Available exclusively for members of Marriott International’s award-winning Starwood Preferred Guest (SPG) and Marriott Rewards loyalty program, anybody is welcome to join the programs and book. Members can check in and then check out performances throughout the hotel – from WET deck parties to DJ masterclasses and live performances – by some of the hottest acts in music today including Phantogram, Charli XCX, Martin Solveig, Gorgon City, Sam Feldt and Angus & Julia Stone. It’s all access (and perhaps a bit of excess), all the time.
W is throwing out the festival playbook and creating an experience that is as fabulous as it is fun. Where the day begins and ends in luxe accommodations (that don’t require surge prices to get back to). Where pools of mud are replaced by poolside performances. Where endless seas of people give way to Instaworthy views of the sea. Think day beds, not day passes. In other words, it’s time for a real WAKE UP CALL.
“Music is a universal language, one we have spoken since day one at W,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “We’ve brought the Whatever/Whenever mentality to recording artists and guests for years – through concepts like our W Sound Suite recording studios and countless performances in W Living Rooms – all to bring people closer to the music they love. Now we are taking our groundbreaking WAKE UP CALL music festival around the world, disrupting the festival scene in ways that only a W hotel stay can.”
W Hotels is bringing this upgraded and elevated experience exclusively to members of SPG and Marriott Rewards. But elite membership is not a requirement—by simply joining the program online guests can quickly gain access to everything WAKE UP CALL has to offer. When guests visit www.wakeupcallfest.com, existing members of either program can log in with their account information to get festival access; nonmembers can quickly sign up through SPG.
WAKE UP CALL will launch in the U.S. festival capital of Los Angeles at W Hollywood before traveling to the iconic seaside haunt of W Barcelona. From there, WAKE UP CALL will touch down and close out in paradise at the luxe escape of W Bali. This year’s multi-city tour is an expansion of the inaugural WAKE UP CALL, the first music festival to be held entirely at a hotel, which took place at W Scottsdale in 2016. This year the party is bigger, better and goes longer than ever before.
With a mix of big name artists as well as new/next talent, WAKE UP CALL will include performances by: Phantogram, Charli XCX, Chromeo (DJ Set), Betty Who, Léon and Dancing Pineapple Presents: Codeko, Papa Ya (DJ Set), Christofi and Phil N Good at W Hollywood; Martin Solveig, Gorgon City, Thomas Jack, Boston Bun and special guest Pete Tong at W Barcelona; and Angus & Julia Stone, Sam Feldt and Nightmares On Wax (DJ Set) at W Bali, with more to be announced soon. The WAKE UP CALL experience will go well beyond the music, serving up the W experience every step of the way. Festival revelers can expect everything from workout sessions with top fitness masters to exclusive dishes and cocktails created by W chefs and mixologists only for festival goers. WAKE UP CALL combines the pre-party, the main event, and the post-party, all in one perk-filled package. Plus, SPG and Marriott Rewards members can bid for even more exclusive WAKE UP CALL Moments, including 60-minute DJ master classes, in-suite afterparties with featured artists, and off-site adventures curated by festival talent. To book, visit www.wakeupcallfest.com.
WAKE UP AND GO AGAIN
Want it all? Don’t snooze. Presenting WAKE UP CALL: The Complete Set List, a VIP package for the true music-loving jetsetter. Limited to only 1 package, The Complete Set List experience includes: roundtrip airfare to all three WAKE UP CALL festivals, fabulous accommodations, access to all WAKE UP CALL Moments, VIP-only FUEL fitness workout sessions, VIP meet and greets at each festival and more. It doesn’t get any more “all access” than this. Bidding starts at 250,000 points and launches to members on June 19th. Marriott Rewards members who have linked accounts may transfer points into their SPG accounts to bid on the package.
For tickets and to join SPG and Marriott Rewards, visit www.wakeupcallfest.com. Keep up with us on social using #WAKEUPCALLFEST, @WHotels.
Passing on the party? Have no fear, you can still get close to the music. Tune in to SPG’s YouTube channel to catch live performances from every location, exclusive artist interviews, and so much more. Don’t miss a minute.
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