Aloft Hotels, Marriott International’s brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, today launched the 2018 edition of Aloft Hotels’ artist discovery competition Project: Aloft Star, and unveiled the first-ever Project: Aloft Star Tour, a five-city tour celebrating UMG’s emerging artists.
Starting today, musicians can enter for a chance to win a once-in-a-lifetime prize that includes:
– An opportunity to record a single at the legendary Capitol Studios in Hollywood
– Mentoring from UMG’s executives which will include help selecting a song to record
– 500,000 Rewards point redeemable for Marriott International hotel stays and other rewards
This year’s Project: Aloft Star mentors, the X Ambassadors, will guide the three Project: Aloft Star finalists and help them prepare for their finale performance. “We were lucky to have so many wonderful mentors growing up,” said Sam Harris of X Ambassadors. “We’re thrilled to be working with Aloft Hotels to support emerging talent as this year’s Project: Aloft Star Mentor.”
The Project: Aloft Star contest and tour is part of Marriott International’s first-of-its-kind global partnership with UMG, which has evolved to include a focus on developing emerging talent.
“Aloft Hotels has always been the brand for music makers and music lovers, but now through our collaboration with UMG, we’re able to support emerging artists in a more meaningful way than ever before,” said Toni Stoeckl, Global Brand Leader, Aloft Hotels; and Vice President, Distinctive Select Brands for Marriott International. “The opportunity to record a single with one of UMG’s prestigious labels and receive dedicated mentoring from the best in the industry is very rare, and we’re so glad to be able to bring this to emerging talent all over the world.”
“Aloft Hotels is a terrific partner that shares our dedication to the artist community,” said Mike Tunnicliffe, head of UMGB. “At UMG, everything we do starts with our commitment to fostering emerging talent. This year’s Project: Aloft Star Tour not only promotes this competition but also provides our developing artists with an opportunity to reach new fans across the country. We’re thrilled to expand our relationship with Marriott International, and we continue to work together to build progressive long-term campaigns together.”
Project: Aloft Star Tour
To inspire emerging talent to enter this year’s competition, Aloft Hotels is taking some of UMG’s hottest breakthrough artists on the road, hitting some of the great music cities to host intimate music performances in the brand’s signature W XYZ® bars. The free performances will kick off with Years & Years in Philadelphia on June 23, and will continue in four other locations, including Tank & the Bangas in New Orleans on August 9 and BANNΞRS in Denver on October 17. At each tour stop, fans will be able to collect an exclusive custom memento poster featuring art created by New York designer and illustrator Sophia Chang. The final tour stop will be held in Austin on November 1 where the Project: Aloft Star finalists will perform in front of a panel of industry judges that includes representatives from UMG and live music discovery platform Bandsintown, and a winner will be chosen.
As a truly global hotel brand, concurrent competitions are also running with Aloft Hotels and UMG in the Middle East & Africa and Asia Pacific to find the next big music stars in these regions. As in the Americas, winners in these regions will have the opportunity to record a single with UMG and gain access to mentoring opportunities with UMG representatives. Each region will have their own local celebrity UMG mentors, including names such as Salim Merchant in India and Rachel Liang in Greater China. Aloft Hotels in Europe will also be launching an initiative under the Project: Aloft Star banner to support emerging artists later this year.
Loyalty Member Exclusive Moments
While the tour is open to everyone to join, the best way to experience it will be as a member of Marriott’s award-winning loyalty programs Starwood Preferred Guest (SPG) and Marriott Rewards. Special member benefits will include an NYC preview concert and destination packages, all available for redemption with Starpoints and Marriott Rewards points through SPG Moments and Marriott Rewards Moments.
– Skip the Line: All Marriott Rewards and SPG members will be able to skip the line to get first access to the tour events, ensuring no member misses out on seeing their favorite band or artist.
– Artist Meet & Greets: All Marriott Rewards and SPG members will be able to attend members-only Meet & Greets with the artists following their performances.
– Member Preview Concert: On June 14th SPG and Marriott Rewards members who redeemed the experience on either Moments platform will attend an intimate acoustic performance by BANNΞRS and VIP hang-out with X Ambassadors in New York City. The preview concert will give loyalty members a sneak peek at the programming expected during the Project: Aloft Star Tour, including festival-inspired food & tech-driven beverage concepts.
– VIP Concert Packages featuring a two-night stay at one of the Aloft hotel stops on this year’s tour, artist merch and VIP talent meet and greet will be available for members on the Marriott Rewards Moments and SPG Moments platforms. Loyalty members may also redeem their Starpoints or Marriott Rewards points to attend a VIP experience at the Project: Aloft Star finale in Austin.
Aloft – the Hotel For Music Makers and Music Lovers
Aloft Hotels has been an incubator for emerging musical talent for a decade. All Aloft Hotels around the world host regular live music evenings in their W XYZ® bars with local up-and-coming talent as part of the brand’s Live At Aloft Hotels music program.
Aloft Hotels are in thriving music destinations, welcoming touring musicians with special discounted artist rates, the opportunity to use the W XYZ® bar as a performance space for free, and a musicians’ guide featuring everything from where to dine late-night after a gig, the best nearby affordable recording studio, where to purchase guitar strings, and more to hit the right note for each stay.
UMG and Marriott International Partnership
Since UMG and Marriott International first started working together in 2015, the global partnership has grown to encompass Marriott’s expanded portfolio and has come to life through concerts showcasing UMG’s premiere talent at Marriott properties across the globe, most recently at an emerging female-led artist showcase at Aloft Austin Downtown during the 2018 South by Southwest® (SXSW®) Conference and Festivals.
New Hilton Campaign Featuring Anna Kendrick
Using humor, consumer insights, and the multi-generational appeal of celebrity Anna Kendrick, Hilton will debut a new campaign tomorrow aimed at directly addressing the frustrations consumers face when booking their hotel stay.
After speaking with thousands of travelers in the U.S. and abroad, Hilton learned that many travelers have been conditioned to expect less and approach planning with skepticism. With “Expect Better. Expect Hilton.,” the world’s most hospitable company is taking a stand for consumers who desire more flexibility, better perks and on-property experiences – all with reassurance that they are getting the best price. The campaign debuts during this weekend’s 2018 Ryder Cup on NBC.
Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, through the Hilton Honors app or through other official Hilton channels. If a traveler finds a lower rate, Hilton will match the price and then discount the stay by 25 percent*. By booking as a Hilton Honors member, guests will also receive Hilton Honors points and perks that lead to unforgettable experiences before, during and after their stay.
“At Hilton, we’re not just a hotel company, we’re a hospitality company – and we feel strongly that our job of taking care of guests starts the moment they decide to travel,” said Jon Witter, Chief Customer Officer at Hilton. “We want our guests to focus on the purpose of their travel, and not be stressed by shopping around for the best price for their hotel or wondering if they’re getting all the possible perks.”
Hilton’s “Expect Better” campaign promise means consumers who book directly on Hilton’s channels are getting the best value and the best experience. Perks available to all members of Hilton Honors, Hilton’s free-to-join loyalty program, include:
- Honors Discount: Members qualify for an additional discount on all 5,400-plus Hilton hotels across the collection of 14 Hilton brands when they book directly on Hilton.com or on the Hilton Honors app.
- Points Towards Free Nights: Members can earn Points for every night they stay.
- Choose Your Room and Digital Key: Through the Hilton Honors app, members can pre-select their room from a digital floorplan, download a digital key before arriving and unlock their room with their smartphone at select properties.
- Order Ahead: Members can use ‘Order Ahead’ on the Hilton Honors app to order extra pillows or a favorite snack for their room prior to arrival.
- Exclusive Offers: Hilton reserves special offers and promotions exclusively for members, accessible through the Hilton Honors Experiences Platform. There, members can bid on private concerts with their favorite artists, customized experiences with celebrities and all-access tickets to must-see concerts, sporting events, amazing culinary events and more.
- Free Wi-Fi: Members receive free in-room and lobby Standard Wi-Fi during stays.
“We know guests seek the best value in their travel choices, and ‘Expect Better. Expect Hilton.’ is designed to deliver. In the last year, guests who booked their stay through an online travel agent or other travel site missed out on 1.5 million free nights, on top of other benefits they would have received,” said Chris Silcock, Chief Commercial Officer at Hilton. “If you’re already staying with Hilton, why not take advantage of all the perks available?”
To illustrate that travelers should expect better, Hilton is introducing its first celebrity talent to help amplify the message. Anna Kendrick appears in the campaign encompassing TV ads, six-second videos, radio spots and other digital content that encourages travelers to “Expect Better” from their travel experiences.
“Whether for work or leisure, travel can be stressful,” said Kendrick. “So it’s great to see a company working so hard to make sure that wherever you travel, you can take comfort in getting the best price and tons of perks.”
Chief Marketing Officer Kellyn Smith Kenny said she is especially pleased that her first international marketing campaign since joining Hilton takes a stand for consumers. “We know our guests work hard to afford the experience of travel, and the last thing they should do is question whether or not they’re getting the best value,” said Kenny. “Through this campaign, we’re standing up for travelers that have been conditioned to expect less from travel planning and educating them on how to take advantage of the best prices and perks available to them.”
Eduardo Bolioli’s Surreal Island Life
When asked to speak to his influences, Uruguayan born Oahu-based artist Eduardo Bolioli will quote his travels through South America, New York street art, pop, the Eighties and “an era of fearless colour.”
Nowhere is this more evident than in a new exhibition at Four Seasons Resort Oahu at Ko Olina called My Surreal Island Life. Here Bolioli explores themes from the surreal wonder of underwater life to the human need to dominate to our individual ability to overcome and “resurface.”
Two of eight new works in the artist’s inaugural installation explore the calm and freedom of submersion (inspired by free diver Kimi Werner and surfer/model Malia Murphy) and Bolioli sets his imagination free with the concept of an open ocean rodeo in Ride the Wild Au, a surrealistic protest against dolphins in captivity that inspires the title for the collection.
“In Hawaii, I found both colour and aloha,” says Bolioli, “and that is what binds everything together.”
Dolphins, honu, hammerheads, spotted eagle rays, malolos (flying fish) and the ama`ama (the silver mullet so abundant in west side waters) feature prolifically in My Surreal Island Life. The environment is doubtless the other great influence in Bolioli’s work, reflected in two paintings commissioned by Guess that celebrate the richness of sea life as a response to worldwide environmental concerns. The patterns Pacifico and Indico are applied by the popular brand in a series of limited edition board shorts made of 100 percent recycled polyester from plastic bottles retrieved from the ocean.
“It’s the vibrancy of colour and subject matter that make Eduardo’s work so compelling,” says Four Seasons General Manager Charlie Parker. “It’s impossible to walk by and not feel immersed in an altered vision of the world that only Hawaii can inspire.”
Bolioli is commencing a one year program as Four Seasons Artist in Residence and will present four exhibits at Four Seasons over the course of his residency: My Surreal Island Life through December 2018; West Side Stories featuring Makaha’s legendary surfing scene through April 2019; and still to be named, a 1950s inspired retro collection and a summer collection of custom painted surfboards. Limited edition prints of his exhibited work will be available for sale at Four Seasons.
Guests and the community are welcome to visit Four Seasons and immerse themselves in the wild palette of colour and bold pop art that is Eduardo Bolioli’s unique perspective on island life. Following a fall tour in Uruguay, he will return to Four Seasons Resort Oahu at Ko Olina for the Resort’s Thanksgiving Moonlight Market on November 24 and a stand alone exhibition at Four Seasons on December 1, 2018.
About Eduardo Bolioli
After moving to the US in the late seventies, Eduardo Bolioli studied at the prestigious School of Visual Arts in New York City. It was in Hawaii where he learned to balance his art and his passion for surfing, painting surfboards for world champion surfers including Shaun Tomson, Martin Potter and Sunny Garcia. He soon became an art director for brands such as Local Motion and Blue Hawai’i and designed for Quiksilver and Billabong.
Perhaps most famously in his early years in Hawaii, he designed concert posters for Miles Davis, Aerosmith, UB40 and many other bands on tour. His unique style caught the attention of Myles Tanaka, art director of VH1, and soon after he was creating animations for the music channel.
In 1991 Bolioli became the signature artist for ABSOLUT HAWAII, participating in the “Statehood” campaign published in USA Today, Newsweek and Time Magazine.
On hiatus from the art world, he raised his two boys in Uruguay, and in 2014 left South America for Honolulu once again to begin his painting career anew with the support of professional surfer Jun Jo, who presented him in a one man show in Waikiki’s Chinatown.
Based in Makakilo, Eduardo Bolioli has since presented local and international art exhibits and his work is collected around the globe. His work is published in Italy as part of the book Irio Un colore splendido (2015) by Benedetta Tadei and in Surf Artworks by Julien Roulland in France, where he is featured as the pioneer of surfboard art with Posca markers.
Fair Highlights: Masterpiece London 2018
Masterpiece London has established itself as the world’s leading cross-collecting fair, offering the finest works of art, design, furniture and jewellery, from antiquity to the present day. This unmissable event at the height of the capital’s summer season provides an unparalleled opportunity for new and established collectors to discover exceptional works for sale from 160 international exhibitors. This year’s edition showcases rare and important Impressionist and Modernist paintings; compelling presentations celebrating British art and design; exquisite jewellery; art and objects from antiquity as well as contemporary work by artists including Marina Abramović, Ibrahim El Salahi, Chiharu Shiota and Rob & Nick Carter. The Royal Bank of Canada returns as the Fair’s principal sponsor for the fifth successive year.
MASTERPIECE PRESENTS, in collaboration with FactumArte and Lisson Gallery, will showcase new works by Marina Abramović, Five Stages of Maya Dance, in an immersive, specially conceived area. This unseen body of work comprises five alabaster portraits of Marina Abramović which merge performance, light and sculpture. Their hauntingly physical presence decomposes into intricately carved landscapes of alabaster as you move around the pieces.
Longstanding Masterpiece exhibitors including Richard Green, Adrian Sassoon, Wartski, Robilant + Voena, Verdura/Herz-Belperron and Dickinson are joined by carefully selected new additions for 2018 including: ArtAncient, Ben Brown Fine Arts, Cahn, CINDY CHAO The Art Jewel, Day and Faber, DIE GALERIE, Galerie Yann Ferrandin, Flowers Gallery, James Graham-Stewart, Hammer Galleries, Hauser & Wirth, Galerie Henze & Ketterer, Hill-Stone, Hunter / Harrison, Kallos Gallery, Landau Fine Art, Lullo • Pampoulides, Maruani Mercier, Moussaieff Jewellers, Sarah Myerscough Gallery, Jill Newhouse Gallery, Partners & Mucciaccia, R & Company, Fabio Salini and Vigo.
Masterpiece’s cross-collecting ethos can be seen throughout the Fair, where exhibitors specialising in a wide variety of disciplines and eras are brought together, offering the broadest spectrum of works of any art fair, with classical and contemporary shown side-by-side. Visitors will encounter presentations which carefully combine furniture, sculpture and works of art from all periods, unified by quality. Examples of this ethos can be seen at Benjamin Proust, Perrin Fine Art, Robilant + Voena, and Safani Gallery & Geoffrey Diner.
Reflecting this breadth, new exhibitor ArtAncient’s presentation will feature a rare ‘shooting star’ meteorite, formed 4.6 billion years ago, whilst specially commissioned contemporary artwork will be presented at Blain|Southern with an installation by Japanese artist Chiharu Shiota.
Les Enluminures and Daniel Crouch will stage a carefully curated presentation entitled ‘A Brief History of Time: From Matins to Mars’. The booth will display celestial maps, instruments, illuminated manuscripts and medieval and Renaissance jewellery, inviting viewers to contemplate the perception of time across history. Hauser & Wirth’s ‘Wunderkammer’, or cabinet of curiosities, will also combine disciplines with contemporary and modern works by Louise Bourgeois, Phyllida Barlow, Subodh Gupta and Philip Guston, presented alongside 18th and 19th century furniture.
Impressionist and Modernist Presence at the Fair
This year, highly important Impressionist and Modern works will be exhibited at the Fair by a number of exhibitors. Landau Fine Art’s presentation will include a Picasso oil painting which hung for decades behind the desk of his only dealer, Paul Rosenberg. Gladwell & Patterson will be bringing a preeminent example of a late waterlilies painting by Monet and, celebrating its 90th anniversary this year, Hammer Galleries will be bringing an early work by Joan Miró along with Marc Chagall’s Peintre au coq rouge.
DIE GALERIE are collaborating with M. F. Toninelli Art Moderne to present a focussed booth with work by three key Surrealists: Max Ernst, André Masson and Roberto Matta, including a monumental bronze statue by Max Ernst, whose work will also be shown at Ludorff’s stand. German Expressionist works by Ernst Ludwig Kirchner, Karl Schmidt-Rottluff and August Macke, will be displayed by Galerie Henze & Ketterer.
The Best of British
Masterpiece is an important destination for collectors of British art and design and many of this year’s exhibitors are celebrating the work of British artists as well as those who have lived and worked in the UK. This focus is encapsulated by Richard Green whose presentation ‘Best of British from our Shores and Beyond’ includes pieces by J.M.W.Turner, L.S. Lowry and John Constable.
Modern and Post-War British artists, including Eileen Agar, Duncan Grant, Barbara Hepworth, Bridget Riley and Graham Sutherland, will be presented by The Redfern Gallery, Osborne Samuel, Philip Mould, Offer Waterman, Hazlitt Holland-Hibbert and Piano Nobile.
In celebration of the 300 year anniversary of Thomas Chippendale’s birth, Ronald Phillips and Apter-Fredericks will be presenting important pieces by the British cabinetmaker. British furniture will also be championed by Oscar Graf, whose stand will explore the theme of ‘Victorians & Edwardians’, displaying beautiful pieces in a variety of styles from 1860-1910. Jewellery exhibitor Didier Ltd. will include a focus on British designers on their booth with pieces by Wendy Ramshaw and her husband David Watkins.
Design, Furniture and Decorative Arts
With a booth inspired by the Surrealist poet and patron Edward James, David Gill Gallery will be bringing together contemporary works from their roster of artists and designers including Zaha Hadid, Michele Oka Doner and Mattia Bonetti. Modern and contemporary design will also be presented by 18 Davies Street Gallery, Rose Uniacke and Modernity Stockholm. New exhibitor Sarah Myerscough Gallery will showcase unique handcrafted contemporary pieces of design by John Makepeace amongst others, and Sinai & Sons Ltd. will focus on the work of Italian painter, sculptor, interior decorator and engraver Piero Fornasetti. Hitomi Hosono’s exquisite collaboration with Wedgwood will be revealed at Adrian Sassoon, and Katie Jones will present a selection of contemporary Japanese applied arts.
Extraordinary contemporary jewellery will be shown by leading designers including Fabio Salini whose new collection made with carbon fibre will be revealed for the first time at the Fair. Taiwanese fine jewellery brand CINDY CHAO The Art Jewel will be presenting designs from their Black Label and White Label collections and coloured diamond specialist Moussaieff also join the fair this year. Rare antique jewellery by masters such as Cartier, Boucheron and Fabergé will be offered at SJ Phillips, Hancocks, Véronique Bamps and Epoque Fine Jewels. Van Cleef & Arpels, Verdura/Herz-Belperron and Grima will present both their heritage collections and unique contemporary pieces.
Sculpture at the Fair
Masterpiece’s exhibitors include leading sculpture specialists Lullo • Pampoulides, Pangolin London, Univers du Bronze, and Galerie Sismann who will display European Old Master sculpture alongside contemporary sculpture by Johan Creten. Other highlights in this field include Alexander Calder’s unique Red Bull which will be at the centre of Collisart’s stand alongside American Modernist works by Marsden Hartley, Edward Hopper, and Arshile Gorky.
Landau Fine Art are bringing a rare black marble Reclining Figure: Curved by Henry Moore, dating from 1977, which is one of the artist’s seminal and unique carvings and will be displayed close to their stand. Other prominent pieces and installations throughout the Fair’s main areas include a large sculptural light installation created by Jeff Zimmerman being offered by R & Company and Larry Bell’s monumental VFZ 2, a unique work formed from True Sea Salt and Cerise laminated glass presented by Hauser & Wirth. Blain|Southern will bring State of Being by Chiharu Shiota and two new works, the monumental Twice by Richard Hudson and Solar Disk by Emily Young will be offered by Bowman Sculpture.
Masterpiece London will be holding talks, workshops and tours throughout the public days of the fair as part of a Talks & Education Programme, in association with Chopard. This includes a new initiative – a Curator and Art Trade Day on Saturday 30 June co-chaired by Thomas Marks, Editor of Apollo, and Philip Hewat-Jaboor, Chairman of the Fair, which will include a call for papers from academics. This is in addition to a series of ‘How to Look at’ talks, providing visitors with the tools needed to get the most out of viewing and buying a range of disciplines of art. Throughout the Fair there will also be free to attend on-stand talks with exhibitors, where specialists will give visitors an insight into some of the highlights on display.
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