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Ferragamo Studio Bag

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Salvatore Ferragamo celebrates the launch of The Ferragamo Studio handbag under the Creative Direction of Paul Andrew with New York based, European artist Ana Kras. The studio is revered as a powerful space for creatives to design, photograph, dance and ultimately explore the endless depths of the imagination, just as it was for Salvatore Ferragamo himself.

The Ferragamo Studio Bag celebrates the founder’s first studio, the Hollywood Boot Shop in California with a digital project marking the first exploration of the distinct colours developed for the Pre-Fall 2018 Collection by Paul Andrew.  Through a series of images and short films, Kras opens up her private art studio as she celebrates talent and craft, each inspired by a distinct colour and style of the Ferragamo Studio Bag. Artisanal craftsmanship becomes the seamless link between Ferragamo’s dedication to Made in Italy, the Florentine tradition of handmade craft, and the delicate yet precise, refined movement of the artist’s hands – the ultimate tool of her trade across all media – a simple reminder of skilled workmanship.

Kras explores art, fashion and her creative process, “The Ferragamo Studio bag symbolizes a desire for timeless iconicism, a merit the Ferragamo house is internationally known for and one I remember well from my youth.”

Ana embodies the essence of the Ferragamo Studio woman: an independent, contemporary creative with effortless personal style and purpose, demanding form and function. The artist works in several different fields simultaneously – furniture and object design, interior architecture, drawings, paintings, sculptures, photography and fashion.

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Rita Ora Wears Ralph & Russo Couture to the 2018 UNICEF Summer Gala

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Hollywood Star, Rita Ora, wears Ralph & Russo couture to the inaugural UNICEF Summer Gala in Porto Cervo, Sardinia.

Wearing a raspberry, tangerine and purple double satin panel gown, featuring draped crossover bodice and navy silk velvet ribbon detailing from the Autumn-Winter 2018/2019 couture collection.

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Constance Wu Wears Ralph & Russo Couture To Crazy Rich Asians Premiere

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Constance Wu, lead actress in the much-anticipated film Crazy Rich Asians, dazzles in Ralph & Russo couture at the Los Angeles premiere.

Wearing a silver illusion tulle off-the-shoulder dress featuring a geometric sequin-encrusted design, Swarovski crystal embellishment and off-white silk fringed tassels from the Spring/Summer 2018 couture collection.

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A Patchwork Of Characters

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Suffused by a dynamic and diverse new spirit, a peerlessly exquisite historical Italian house suddenly echoes with life, laughter and youth again.

For Autumn Winter 2018 Salvatore Ferragamo presents neither one Ferragamo woman, nor one Ferragamo man – instead inviting a broad community of models to reflect the glorious multiplicity of today in a patchwork of characters under the creative direction of Paul Andrew. Shot by Harley Weir and featuring Stella Tennant, Shanelle Nyasiase, Rianne Van Rompaey, Xiao Wen Ju, Piero Mendez and Edoardo Sebastianelli, this milestone Ferragamo campaign represents a fresh page in the  house’s remarkable history.

The new ‘Ferragaristocracy’ as imagined by Andrew is defined by its commitment to progress – because to embrace change is the key to success in contemporary culture. Andrew says: “One of the original inspirations of the collection featured in this campaign was the Duchess of Devonshire – a formidable personification of old-school elegance and privilege. And her grand-daughter Stella inhabits that refreshed persona with an effortless grace. But in 2018 you don’t have to be to the manor born to have a compelling and stylish manner about you. Curiosity, taste and a breadth of vision – not a narrowness – is what counts today.”

Punchy colour, rich texture and flowing deformalized silhouettes punctuated with Andrew’s signature Ferragamo shoes, boots and accessories – starring the new Ferragamo Studio bag –  make up the grammar of Ferragamo’s revived visual language. Harley Weir deploys her realist’s eye and analogue authenticity to present an imagined house-party whose guests hail from across the globe. What’s brought them together? The newly-rebooted Salvatore Ferragamo aesthetic as defined by Andrew in partnership with Menswear Design Director Guillaume Meilland.

Andrew says: “I want Ferragamo to assert a distinctly special voice. The best way to do that is to be collaborative, inclusive and open – which is why I’m so excited to be working alongside talents like Guillaume, Harley, and this powerful cast of models. Together we’ve found a harmony that truly reflects the bold and positive change that’s afoot at Salvatore Ferragamo.”

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