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Gucci Garden

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The House debuts the Gucci Garden inside the historic Palazzo della Mercanzia, which housed the Gucci Museo. Conceived by creative director Alessandro Michele, the newly designed space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura— a restaurant by three-Michelin-star chef—and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.

Divided into a series of themed rooms, the Gucci Garden Galleria narrates the House’s new vision while celebrating the archives including old advertising campaigns, artisans’ images, retro objects.
The journey inside the exhibition space that spans across two floors begins inside ‘Guccification’, the room where the Double G motif features in many forms up until its transgressive state created by artist Trouble Andrew for Gucci Ghost and the latest ways of writing the House’s name—Guccy, Guccify and Guccification—found by Alessandro Michele through tags on Instagram. ‘Paraphernalia’ is a room dedicated to signature codes and symbols that define Gucci’s identity while ‘Cosmorama’ reveals the historical jet-set customer of Gucci and the evolution of the Crest. The gallery continues on the second floor with ‘De Rerum Natura’, two rooms that recall natural history museums and explore Alessandro Michele’s curiosity for animals and gardens—a vital part of the new Gucci narrative. The sensory journey ends with ‘Ephemera’, an environment where the gaze of the present composes landscapes of  objects, videos and memorabilia that retrace the history of the House. The Gucci Garden Galleria also includes a small, red-velvet tented cinema auditorium, featuring a preview of Zeus Machine/Phoenix, a short film by the ZAPRUDER filmmakersgroup.


The Gucci Eye is the designated symbol of the Gucci Garden, a hypnotic territory that alters the state of consciousness and perception. A place full of magnetism, dispersed in the gallery rooms, Osteria da Massimo Bottura—the new restaurant by the three-Michelin-star chef and the boutique. The visitor can choose whether to let themselves go inside, drifting around, or look carefully and take in the surrounds.

Fashion

Rita Ora Wears Ralph & Russo Couture to the 2018 UNICEF Summer Gala

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Hollywood Star, Rita Ora, wears Ralph & Russo couture to the inaugural UNICEF Summer Gala in Porto Cervo, Sardinia.

Wearing a raspberry, tangerine and purple double satin panel gown, featuring draped crossover bodice and navy silk velvet ribbon detailing from the Autumn-Winter 2018/2019 couture collection.

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Constance Wu Wears Ralph & Russo Couture To Crazy Rich Asians Premiere

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Constance Wu, lead actress in the much-anticipated film Crazy Rich Asians, dazzles in Ralph & Russo couture at the Los Angeles premiere.

Wearing a silver illusion tulle off-the-shoulder dress featuring a geometric sequin-encrusted design, Swarovski crystal embellishment and off-white silk fringed tassels from the Spring/Summer 2018 couture collection.

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A Patchwork Of Characters

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Suffused by a dynamic and diverse new spirit, a peerlessly exquisite historical Italian house suddenly echoes with life, laughter and youth again.

For Autumn Winter 2018 Salvatore Ferragamo presents neither one Ferragamo woman, nor one Ferragamo man – instead inviting a broad community of models to reflect the glorious multiplicity of today in a patchwork of characters under the creative direction of Paul Andrew. Shot by Harley Weir and featuring Stella Tennant, Shanelle Nyasiase, Rianne Van Rompaey, Xiao Wen Ju, Piero Mendez and Edoardo Sebastianelli, this milestone Ferragamo campaign represents a fresh page in the  house’s remarkable history.

The new ‘Ferragaristocracy’ as imagined by Andrew is defined by its commitment to progress – because to embrace change is the key to success in contemporary culture. Andrew says: “One of the original inspirations of the collection featured in this campaign was the Duchess of Devonshire – a formidable personification of old-school elegance and privilege. And her grand-daughter Stella inhabits that refreshed persona with an effortless grace. But in 2018 you don’t have to be to the manor born to have a compelling and stylish manner about you. Curiosity, taste and a breadth of vision – not a narrowness – is what counts today.”

Punchy colour, rich texture and flowing deformalized silhouettes punctuated with Andrew’s signature Ferragamo shoes, boots and accessories – starring the new Ferragamo Studio bag –  make up the grammar of Ferragamo’s revived visual language. Harley Weir deploys her realist’s eye and analogue authenticity to present an imagined house-party whose guests hail from across the globe. What’s brought them together? The newly-rebooted Salvatore Ferragamo aesthetic as defined by Andrew in partnership with Menswear Design Director Guillaume Meilland.

Andrew says: “I want Ferragamo to assert a distinctly special voice. The best way to do that is to be collaborative, inclusive and open – which is why I’m so excited to be working alongside talents like Guillaume, Harley, and this powerful cast of models. Together we’ve found a harmony that truly reflects the bold and positive change that’s afoot at Salvatore Ferragamo.”

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