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Cara Delevingne Is Back

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An indomitable model, Cara Delevingne is the face of the new TAG Heuer campaign. Facing a lion, she dares to take risks and revives the “Don’t Crack Under Pressure” motto.

TAG Heuer is highly honored to unveil its new advertising campaign, featuring the sublime Cara Delevingne. A piercing look, sure of herself, the It-girl confronts a lion, her favorite animal. An intense performance made possible by the collaboration between David Yarrow, a photographer known for his portraits of wild animals, and Kevin Richardson, nicknamed “The Lion Whisperer“, who has a sanctuary for wild animals in the heart of the South African savannah.

Thanks to David’s artistic talent and Kevin’s knowledge of animals, Cara Delevingne managed to cope with the splendor of the king of animals.

As a symbol of courage, strength and power, the lion is both Cara’s zodiac sign and her animal totem. Tattooed on her index, this emblem inspires her, guiding her in her choices while allowing her to face the risks.

We cannot let the pressure crush us. It must be used as a fuel to push us forward and to face one’s fears and anxieties.” explains Cara Delevingne.

The English model is a source of inspiration for thousands of young women, and a wonderful ambassador for TAG Heuer ladies’ watches. The Don’t Crack Under Pressure campaign takes on a new dimension with Cara Delevingne, embodying contemporary youth as impertinent as it is audacious.

Unveiled at an exclusive event at New York’s Flagship TAG Heuer Boutique on May 17th, the new campaign shot in South Africa by the illustrious fine art photographer, David Yarrow, was presented in the presence of Cara Delevingne. The visit of the boutique was then followed by a cocktail reception on the terrace of the famed Hotel Peninsula in New York. A billboard in Times Square also displays the new Don’t Crack Under Pressure shot to everyone, at the “Crossroads of the World”.

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Henry Cavill dons his Jaeger LeCoultre Polaris at movie world premiere

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The Polaris is such an attractive watch that it can fit into almost any part of my daily life. I wear it as often as possible, says Cavill, who in the past year has joined Jaeger‑LeCoultre’s friends. “I first came across Jaeger‑LeCoultre after they invited me to the Jaeger‑LeCoultre Gold Cup Polo match. I was also fortunate enough to attend the lunch beforehand at Lord and Lady Cowdray’s house, where I had the great pleasure of being taught how to swing a polo club, sadly on foot, however, not from horseback!”

In a series of recent photographs for Jaeger‑LeCoultre, shot by Damian Foxe, Henry Cavill also chose to wear the Jaeger‑LeCoultre Polaris in its Chronograph iteration. The Jaeger‑LeCoultre Polaris Collection celebrates the 50th anniversary of the iconic Memovox Polaris watch from 1968.

An actor who brims with classic English style and is passionate about performing his own stunts, Henry Cavill made his feature film debut in The Count of Monte Christo. He was the first non-American to step into the iconic, Superman suit. Man of Steel, a worldwide box office hit became the highest-grossing Superman film of all time and resulted in Cavill’s two further reprisals of the role in Batman v Superman: Dawn of Justice and Justice League. Cavill captivated audiences in the Golden Globe award-nominated Showtime series The Tudors, and in Guy Ritchie’s spy drama The Man from U.N.C.L.E. Upcoming, Cavill stars in the psychological thriller Nomis opposite Sir Ben Kingsley and Stanley Tucci.

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Reggaeton icon Nicky Jam joins the prestigious Hublot ambassadors club

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The champion of the charts partners up with the champions’ watchmaker to officially become an ambassador for the Hublot watchmaking brand.

A long-term friend of the House of Hublot—in particular, we saw him last year during the festivities organised by the watchmaking brand at the Hublot Loves Art in Miami event—Nicky Jam is now becoming its ambassador.

Real name Nick Rivera Caminero, the Latino singer born in the United States to a Puerto-Rican father and a Dominican mother is endlessly racking up hits. In 2015, the success of his song “El Perdon” easily crossed the borders of Latin America to make an impression in Europe, taking the top spot in the charts in Switzerland, Spain, Italy, the Netherlands and France, which led him to being rewarded at the Latin Grammy’s Awards 2015 ceremony. He is back at it this year thanks to the single “X (Equis)”, whose catchy notes are already setting it up as a summer hit and whose video is very close to hitting a billion views on YouTube.

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Behind the Scenes with Cara Delevingne

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Glitter, glimmer & shine. The holiday season is upon us and who better to showcase Jimmy Choo’s Cruise 2018 collection of party-ready flats, heels and totes than dancefloor expert, Cara Delevingne? Whether she’s wowing the critics in her latest movie or impressing readers with her debut novel, model, Instagram-royalty and campaigner Cara fizzes with fun and good humour. Backstage on the imposing New York city set, the 25-year starlet is full of her characteristic vim on the subject of the holiday season, “I’m very much pro Christmas jumpers – you’re definitely obliged to look stupid because you’re with your family,” she laughs.

Slipping into her favourite MAINE ankle boots ahead of a traffic-stopping scene for Australian filmmaker Lorin Askill’s Shimmer in the Dark film, she starts to reflect on the people that have inspired her multi-faceted career. “There are some people that just have an energy about them like Luc Besson or Pharell. I met Whitney Huston and Mariah Carey at the same time and that completely dumb-struck me. All of those people have really inspired me through how they’ve challenged the world.”

Musing on advice, it’s The Fresh Prince himself who has made the biggest impact, “I was actually just remembering a piece of advice that Will Smith gave me—and this applies really whatever job you do. He said you should treat yourself as though you’re a professional athlete. Look after yourself, sleep a lot and do everything that will help you do your job to the best of your abilities.”

Cara is a New York veteran having spent a substantial amount of time in Manhattan over her modelling career—but she’s not looking to relocate anywhere for good imminently. “I’m a definite traveler,” she explains, “I love to be in different places at different times of the year depending on climate, so I would find it very hard to pick one place to live. If you really pushed me, it would probably still be England, because I love it and it’s my home, but I would love to go to every country in the world. It’s such a vast and magnificent place with so many cultures to discover and understand.”

Next up backstage she’s poised on a city skyscraper rooftop waiting for glitter confetti to explode and photographer Tom Craig to capture the moment. While the wind machine revs to top speed, Cara is entirely unfazed—on-set composure is yet another of her talents. When it comes to dream film roles, she doesn’t hesitate. “I always wanted to be Martha in ‘Who’s Afraid of Virginia Woolf’. I’m too young for it now, but I’d love to do it at some point. Or Julie Andrews in the ‘Sound of Music’. God, I love that movie so much!” Sounds like it’s time to add yodeling to that impressive résumé.

What’s your favourite cocktail?
It depends on what kind of mood I’m in, but I do like something sparkly, maybe with some elderflower. And lots and lots of ice.

What is a song guaranteed to get you on the dancefloor?
Everybody Dance Now just popped into my head. If you put on a classic tune, I’ll probably dance to it, but what’s really guaranteed to do it is anything 90s, old school, disco or funk.

If you could have dinner with anybody who would be your dream guests?
Stephen Fry, David Attenborough and Judy Dench. And Barack Obama. God, that’s a fun dinner. I’ll send out the invites tomorrow.

What would you cook for them?
I like finger food, so a lot of appetizers—get everything in there from all corners of the Earth.

What’s your favourite New York hotspot?
I love being on the streets in New York, because the energy is so amazing. You can see so many amazing things and meet so many great people.

What is your pizza order?
It depends on what time of day it is. Sometimes I like an egg. Olives, bacon, tomato and cheese is a classic order. They do a vodka pizza here in New York which is apparently quite interesting, but I’ve never tried it. But it’s one for my list!

How many shoes do you own?
A lot. I think shoes are really important. I like to get one pair of incredible shoes and wear them to death. I’ll repair them, but wear them until the end!

What’s your tip for taking the perfect selfie?
Just have fun and don’t care too much. And have as many people in it as possible.

Cara wears Jimmy Choo

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