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How to make a successful trucking company

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By 2024, in less than a decade’s time, the trucking industry is poised to become a trillion dollar industry, by registering a predicted growth rate of 5.4% per year, according to the latest figures released by the American Trucking Association.

Trucking is definitely a lucrative industry for anyone looking for a business that can deliver a continuous opportunity for growth and generate a consistent ROI for the financial resources invested. And the time to start your own trucking business has never been better with newer trends and technologies like Uberization, social media, ELDs & more.

The introduction of technology has equalized the playing field for emerging startups to garner more and more business if they do things in the right way. But for a new trucking company to be able to ride this next great growth wave, would require the business to adopt the latest strategies that power the successful trucking firms of today.

Conventional strategies don’t work in 2017, and if you don’t want your business to fizzle out fast, you would need to understand the intricacies of these new success mechanisms and then make them an important part of your comprehensive business plan.

Here’s a step by step guide on how to build a successful trucking company in 2017:

Go High Tech:

Nowadays, if any company in any industry, doesn’t rely on technology to solve its problems, it’s definitely doomed towards failure, and the same goes for a new trucking business. Recent technological breakthroughs have invaded our lives and have completely revamped the way businesses are run.

Don’t lose out by remaining stuck in old patterns and techniques of running your business, Go high tech! As it will make your trucking business, leaner, faster and more efficient, allowing it to compete with other firms with ease.

There are many components of the trucking business that now are completely revolutionized. Consider this for example. Around a decade ago, if one of the trucks broke down in the middle of the highway, the driver would have to look around for help or call the owner to try and send someone over. This wasted time and effort, resulting in financial losses as the trip couldn’t be completed in the stipulated time.

Now comes 2017, with the proliferation of innovations like apps and internet connectivity everywhere, a truck driver can now use his/her phone to send a distress message on the app to a firm like Roadsidemasters and help would be on its way immediately. This will help save time as well as ensure that the truck is in the hands of someone who knows what he is doing.

This is not even the start of it; tech can empower your trucking business beyond your imagination through systems like driver assistance systems (DAVs), collision avoidance systems, telematics and even more.

For a successful trucking business this year, consider making technology the mainstay for all of your business operations & results will definitely be visible on your profit reports in no time.

Build your online presence:

No matter how good of a product or service you are offering or how impressive your prices are, no one will consider it if they don’t know that it exists. And existence in today’s world means having a well-articulated online presence that is line with your business goals.

Remember that we are not talking about just having a website where you have all of your services are listed. A significant online presence now encompasses a solid social media strategy that can generate the required engagement levels to allow customers to flow further into your sales funnel. Even a trucking business cannot become successful nowadays without having a killer online marketing strategy.

Customers can be lurking anywhere so don’t ignore any possible medium. Have an active presence on all social media networks including Facebook, LinkedIn, Twitter, Snapchat and more to reach out to your customers and have them successfully directed towards your website.

The benefits don’t just stop here as you can leverage a more powerful online presence to address other important issues like fostering better recruitment strategies to address the ‘big problem’ – driver shortage that’s plaguing the industry currently.

Include an updated SEO effort, a highly integrated Influencer network, and engaging content into the mix, and you have a thriving trucking business in no time at all.

Always Focus on Getting the Basics Right While Looking Forward:

Businesses that are weak at their core will not be able to retain their success, no matter how great their marketing or strategic plans are.

Strengthening your trucking business’s core is important to allow it to weather any blocks it may encounter in the future, and the principal component of a strong trucking business is maintaining a hefty cash reserve to power operations without any significant interruptions, irrespective of the regularity of cash inflows.

Trucking is a capital intensive business as you will have to pay your leases on the trucks you own, your office bills, taxes & counter for new legislation like the ELD mandate, whether or not your clients pay you on time.

Successful trucking businesses never depend on weak cash cycles that can crash with the slightest bit of stoppage at one end. Maintain a cash reserve always to keep powering your business ahead even in difficult times, and you have a winner.

Things have a tendency to change fast in today’s world, and you need to be ready to face this volatility always. Concepts like driverless vehicles, platooning, and long-haul electric trucks are being tested today, and taking into consideration the benefits they offer, these technologies are bound to become mainstream in a few years’ time.

Even if you have a successful trucking business or a venture that requires owning a large fleet of vehicles like moving companies, you need to watch out for the changes expected so that you to have enough time to prepare and mold your business for any technological transformation that might occur in the future.

Future planning is a crucial business component in today’s world, and those who do so, will not achieve success today but will have a successful business that is sustainable in the long run.

Your trucking company will definitely stand out amidst the competition if you follow these steps and inculcate them in your business strategy. There is definitely no limit to how much you can make your business grow, and it all depends now on how correctly you follow your plans and more importantly, how effective those plans are for gaining the success you have set out to acquire for your trucking business.

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Sherley Alaba is an eagle-eyed wordsmith; a writer and translator, always interested in ways which can help individuals (especially youth and women) reach their full creative potential. Her focus has been on writing, producing and editing stories on business, finance, interesting personalities, entrepreneurs, culture, the environment, gastronomy, lifestyle, and social issues.

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Destinations

Shumbrat, Mordovia! The Land of Finno-Ugric nation and the host city of the World Cup 2018

Elena Kubantseva

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What is common between Finland, Estonia, Hungary, and the Republic of Mordovia?

In 2007, Saransk, Mordovia, the 1st Festival of the Finno-Ugric Peoples was hosted by President Vladimir Putin of Russia, and visited by Finnish President, TarjaHalonen, and Hungarian Prime Minister, Ferenc Gyurcsány. There are about 200 nationalities live in Russia and 13 of them are Finno-Ugric people. The nations that communicate in Finno-Ugric languages live in Finland, Estonia, Russia and Hungary. However, the nationalities have not lost their desire to share their cultural and historical heritage. The festival that was opened 10 years ago established the cultural development of Finno-Ugric peoples. Numerous festivals, events, shows and conferences that focused on protection its common traditions and pass them on to future generations were organized by the Finno-Ugric nations in Estonia, Finland, Hungary and russian regions for these years.

Interesting fact, The Mordovians are divided into two main ethnic subgroups and three further subgroups. The Erzya and Moksha are the main groups:

The Erzya or Erzyans, (Erzya: Эрзят/Erzyat), speakers of the Erzya language. Less than half of the Erzyans live in the autonomous republic of Mordovia, Russian Federation, SuraRiver and Volga River.

The Moksha or Mokshans, (Moksha: Мокшет/Mokshet), speakers of the Moksha language. Less than half of the Moksha population live in the autonomous republic of Mordovia, Russian Federation, in the basin of the Volga River.

Only 1/3 of all Mordovian live in Mordovia, the rest are scattered over the Russia as well as Far East, Armenia,Europe and USA.

5 top destinations to visit Mordovia

The Stepan Erzya Museum of Fine Arts is one of the major cultural centers of the Republic. The museum contains the works of the great sculptor, as well as collections of the folk artist of Mordovia F. Sychkov and Academician of Portrait-painting I. Makarov.

The Museum and ethnographic complex «Mordovian Podvorie» was opened in 2012  Here is a wooden house with national interior design and picturesque yard entourage: household outbuildings, Russian sauna, old farm tools. The restaurant «Mordovian Podvorie» is situated on the territory of the village. It presents the dishes of Mordovian and Russian cuisine.

The Museum of Mordovian Folk Culture was opened in 1999. The museum funds have over 3000 exhibits. Visitors can see Mordovian folk clothing, ceramics, icons, household utensils, as well as the products of folk art craftsmen

The St. John the Teologian Makarovsky Mostery was founded as a churchyard in 1702 by the landowner Makar Artemyevitch Polyansky on his own land. The historical part of the monastery, the Makarovsky churchyard, represents an architectural ensemble in baroque of 18th century.

State Natural reserve of  P.G. Smidovich is the area of untouched nature occupies 32,142 hectares. It is located in the far north-west of Mordovia. The reserve is one of the oldest in Russia. The reserve offers the services of the Museum of Nature, cordons “Pavlovsk” and “Inorsky”, nature trails “Understanding the nature reserve” and “observation of the animals”.

The host of the World Cup 2018

Four group stage games of the world Cup FIFA 2018 in Russia will be held on 45-thousand stadium “arena Mordovia”. According to the designers, the shape and color of the “Mordovia Arena” symbolize the sun!

Saransk 2018

Mordovia tourism portal

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Destinations

Chinese history comes alive in Nanjing

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In southern China, the ancient capital city of Nanjing beckons travelers who long to immerse themselves in Chinese history and culture.

Nanjing served as the capital city of 10 dynasties and regimes over more than 1,800 years and is home to some of China’s most significant historical attractions, including the Xiaoling Tomb of the Ming Dynasty, Dr. Sun Yat-sen’s Mausoleum, the Presidential Palace and the City Wall, which dates back more than 600 years.

Here, past dynasties are alive and well, entwined with glittering modern skyscrapers. The misty Purple Mountain looms in the distance and the Ningzheng Ridge forms a crescent around this city in the heart of the Yangtze River delta.

If you visit Nanjing, don’t just see the sights like a tourist. Walk in footsteps of the past with these thought-provoking, immersive experiences designed to bring Nanjing’s history and culture to life.

Imperial Examination Experience

Do you have what it takes to be a top scholar? When you take part in the Imperial Examination Experience at Nanjing’s Jiangnan Imperial Examination Hall Museum, you will step into the shoes of an ancient Chinese civil servant and find out. Beginning in the Han Dynasty (206 B.C. to 220 A.D.), citizens wishing to serve in the state bureaucracy were required to pass a rigorous government-issued examination. However, the test didn’t involve job skills. Instead, it assessed candidates’ knowledge of classic literature and literary style. Successful candidates were generalists who shared a common language and culture, which helped to unify the empire and shape the fabric of China’s intellectual, cultural and political life.

During the three-hour Imperial Examination Experience, you’ll dress in traditional attire and learn to create Chinese calligraphy with a brush pen and make thread-bound books to take home as a souvenir. You will walk away having experienced a glimpse of what ancient Chinese life was really like.

Chinese Tea Culture Experience

Few things are as closely associated with China as tea. Its long history as an indispensable part of daily life runs like a silk thread through everything from poetry to painting to calligraphy to medicine. Travelers seeking a deep exploration of tea should be sure to book the Chinese Tea Culture Experience in Nanjing.

During this four-hour activity, you’ll see the stunning and peaceful Xuanwu Lake Park, formerly an imperial garden, before you disappear into a secret interior passageway in the Nanjing City Wall to find the hidden, speakeasy-style Lao Cui Teahouse. There, you’ll learn about the importance of tea in the Chinese culture from a tea master, who will guide you in the ways of brewing a perfect cup of tea. Finally, you’ll learn the ancient art of Chinese woodblock printing and create your own as a keepsake of the experience.

Nanjing Cloud Brocade Museum

Yunjin, meaning “as beautiful as a cloud at sunset,” is silk brocade exquisitely woven in a style dating back 1,500 years. Incorporating silk, gold and silver threads, and even peacock feathers, the fabric was once reserved exclusively for the ornate dragon robes worn by emperors. At the Nanjing Cloud Brocade Museum, the only one of its kind in the world, visitors can watch as artisans weave the brocade in the traditional style on self-powered looms. The craft is so intricate that the weavers produce only five centimeters of yunjin per day.

Nanjing Impressions

Founded in 1994, Nanjing Impressions is considered one of the must-visit restaurants in all of China for locals and travelers alike. Named a Top 50 Chinese Heritage Restaurant, it aims to preserve traditional Huaiyang cuisine, a popular and prestigious style of cooking in Jiangsu Province that has been designated as one of the four great traditions of Chinese cuisine.

The atmosphere in Nanjing Impressions transports you to the past with its interior designed like an ancient tea house, hundreds of hanging lanterns, wooden benches and authentic dress for the servers and chefs. The experience is vibrant, with servers shouting blessings as they pass traditional Nanjing specialties. You’ll find many duck dishes on the menu here, but make sure to try the city’s signature dish of Nanjing Salted Duck, a 400-year-old recipe that involves a complicated procedure of brining and dry rubbing that produces a rich, tender bird.

The Chinese believe a perfect meal consists of 10 dishes, so come hungry to experience this love letter to Nanjing cuisine.

Qinhuai River Cruise

Float lazily down Nanjing’s Mother River on a romantic evening cruise, and you’ll feel like you’ve traveled back in time to the city’s roots. Distant strains of guqin, a traditional Chinese stringed instrument, waft through the air as you cruise along the lantern-lit Qinhuai Scenic Area, with its quaint riverboats, footbridges and Chinese architecture including one of the world’s best-preserved Barbican gates. As the ancient Chinese world floats by, you’ll understand why the Qinhuai River cruise is one of Nanjing’s top attractions.

Ready to start planning your Nanjing experience? Visit gotonanjing.com for more information, details on tour packages, and other travel planning resources.

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Destinations

South African culture, history, and heritage in Durban

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Think of South Africa, and images of majestic savanna landscapes and roaming wildlife may come to mind. A South African safari is an unforgettable experience, but no visit to the country is truly complete without a cultural immersion. Luckily, the vibrant city of Durban combines the best of both worlds in the most stunning of settings. Located along the Indian Ocean coast just an hour from Johannesburg by air, Durban offers an eclectic array of activities where you can explore the city’s important role in world history, the rich heritage of its Zulu people, and innumerable natural wonders – from the beach to the bush.

Experience authentic Zulu culture in the Valley of 1,000 Hills

Named for its dramatic surrounding landscape, the Valley of 1,000 Hills has been home to the Zulu people, South Africa’s largest ethnic group, for centuries.

Visitors can take an organized tour deep into tribal lands to experience Zulu culture with its exuberant ceremonies, traditional music, and dancing. You’ll learn about Zulu beliefs and healing practices, break bread with local families, and learn the hidden meanings behind their colorful beadwork. Those seeking a truly transformative experience can arrange one-on-one sessions with the village healer or spend the night with a Zulu family in their home. The natural scenery in the Valley of 1,000 Hills will take your breath away, and the welcoming nature of the Zulu people will stay in your heart forever.

Walk in the footsteps of Gandhi and Mandela

Not everyone is aware that Mahatma Ghandi’s life work was inspired by his experiences in Durban. In 1893, he arrived as a young lawyer, and the discrimination he witnessed personally and against his fellow Indians drove him to start his worldwide movement of passive resistance as he fought for the legal and civil rights of the Indian population. At the Phoenix Settlement, you will see Gandhi’s house and the printing press he used to publish his newspaper, The Indian Opinion. Many of the more than one million Indians living in the city make the pilgrimage to this important historical site alongside visitors from around the world.

Five years after his death, the great Nelson Mandela remains South Africa’s most revered public figure. 2018 marks a year-long celebration of his life and what would have been his 100th birthday on July 18. Honor his work when you’re in Durban by visiting the Nelson Mandela Capture Site, located at the exact spot where he began his “Long Walk to Freedom” after being arrested for anti-Apartheid activism in 1952. The focal point of the site is a striking monument, and an educational exhibition walks you through Mandela’s life and role in establishing a democratic South Africa.

Hit the beach at Umhlanga Rocks

To play amongst the ocean-loving locals, head to Umhlanga Rocks, Durban’s laidback beach village. Located on a picturesque stretch of the Indian Ocean, Umhlanga Rocks beckons visitors with a scenic promenade that passes by local landmarks including Umhlanga Lighthouse and Whale Bone Pier. A walkable downtown area makes dining and nightlife easily accessible from the area’s many upscale boutique hotels and guesthouses, and opportunities to get on the water abound – from surfing to deep sea fishing, scuba diving, whale watching, and kiteboarding.

Discover an underwater wonderland at Aliwal Shoal

Those intrigued by the underwater world can get their adrenaline pumping on Aliwal Shoal. Consistently rated one of the top warm water diving and snorkeling sites in the world, Aliwal Shoal is also the spot to get up close and personal with blacktip reef sharks. Those brave enough can swim or dive alongside these mysterious creatures in the open ocean, but viewing from inside a cage is always an option.

Witness stunning wildlife on a Big Five safari

Back on land, the South African bush is less than four hours away by car. A number of private game reserves offer high-end safari lodge accommodations, minimal crowds, and optimal chances for getting the perfect photos of the “Big Five” – elephants, rhinos, water buffalo, lions and leopards. In iSimangaliso Wetland Park, a UNESCO World Heritage Site, hippos, crocodiles, pelicans, and flamingos roam Lake St. Lucia, while elephants, giraffes, and leopards inhabit the adjacent grasslands.

Is Durban, South Africa calling you?

Visit www.durbanexperience.co.za to start planning your journey.

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