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How to make a successful trucking company

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By 2024, in less than a decade’s time, the trucking industry is poised to become a trillion dollar industry, by registering a predicted growth rate of 5.4% per year, according to the latest figures released by the American Trucking Association.

Trucking is definitely a lucrative industry for anyone looking for a business that can deliver a continuous opportunity for growth and generate a consistent ROI for the financial resources invested. And the time to start your own trucking business has never been better with newer trends and technologies like Uberization, social media, ELDs & more.

The introduction of technology has equalized the playing field for emerging startups to garner more and more business if they do things in the right way. But for a new trucking company to be able to ride this next great growth wave, would require the business to adopt the latest strategies that power the successful trucking firms of today.

Conventional strategies don’t work in 2017, and if you don’t want your business to fizzle out fast, you would need to understand the intricacies of these new success mechanisms and then make them an important part of your comprehensive business plan.

Here’s a step by step guide on how to build a successful trucking company in 2017:

Go High Tech:

Nowadays, if any company in any industry, doesn’t rely on technology to solve its problems, it’s definitely doomed towards failure, and the same goes for a new trucking business. Recent technological breakthroughs have invaded our lives and have completely revamped the way businesses are run.

Don’t lose out by remaining stuck in old patterns and techniques of running your business, Go high tech! As it will make your trucking business, leaner, faster and more efficient, allowing it to compete with other firms with ease.

There are many components of the trucking business that now are completely revolutionized. Consider this for example. Around a decade ago, if one of the trucks broke down in the middle of the highway, the driver would have to look around for help or call the owner to try and send someone over. This wasted time and effort, resulting in financial losses as the trip couldn’t be completed in the stipulated time.

Now comes 2017, with the proliferation of innovations like apps and internet connectivity everywhere, a truck driver can now use his/her phone to send a distress message on the app to a firm like Roadsidemasters and help would be on its way immediately. This will help save time as well as ensure that the truck is in the hands of someone who knows what he is doing.

This is not even the start of it; tech can empower your trucking business beyond your imagination through systems like driver assistance systems (DAVs), collision avoidance systems, telematics and even more.

For a successful trucking business this year, consider making technology the mainstay for all of your business operations & results will definitely be visible on your profit reports in no time.

Build your online presence:

No matter how good of a product or service you are offering or how impressive your prices are, no one will consider it if they don’t know that it exists. And existence in today’s world means having a well-articulated online presence that is line with your business goals.

Remember that we are not talking about just having a website where you have all of your services are listed. A significant online presence now encompasses a solid social media strategy that can generate the required engagement levels to allow customers to flow further into your sales funnel. Even a trucking business cannot become successful nowadays without having a killer online marketing strategy.

Customers can be lurking anywhere so don’t ignore any possible medium. Have an active presence on all social media networks including Facebook, LinkedIn, Twitter, Snapchat and more to reach out to your customers and have them successfully directed towards your website.

The benefits don’t just stop here as you can leverage a more powerful online presence to address other important issues like fostering better recruitment strategies to address the ‘big problem’ – driver shortage that’s plaguing the industry currently.

Include an updated SEO effort, a highly integrated Influencer network, and engaging content into the mix, and you have a thriving trucking business in no time at all.

Always Focus on Getting the Basics Right While Looking Forward:

Businesses that are weak at their core will not be able to retain their success, no matter how great their marketing or strategic plans are.

Strengthening your trucking business’s core is important to allow it to weather any blocks it may encounter in the future, and the principal component of a strong trucking business is maintaining a hefty cash reserve to power operations without any significant interruptions, irrespective of the regularity of cash inflows.

Trucking is a capital intensive business as you will have to pay your leases on the trucks you own, your office bills, taxes & counter for new legislation like the ELD mandate, whether or not your clients pay you on time.

Successful trucking businesses never depend on weak cash cycles that can crash with the slightest bit of stoppage at one end. Maintain a cash reserve always to keep powering your business ahead even in difficult times, and you have a winner.

Things have a tendency to change fast in today’s world, and you need to be ready to face this volatility always. Concepts like driverless vehicles, platooning, and long-haul electric trucks are being tested today, and taking into consideration the benefits they offer, these technologies are bound to become mainstream in a few years’ time.

Even if you have a successful trucking business or a venture that requires owning a large fleet of vehicles like moving companies, you need to watch out for the changes expected so that you to have enough time to prepare and mold your business for any technological transformation that might occur in the future.

Future planning is a crucial business component in today’s world, and those who do so, will not achieve success today but will have a successful business that is sustainable in the long run.

Your trucking company will definitely stand out amidst the competition if you follow these steps and inculcate them in your business strategy. There is definitely no limit to how much you can make your business grow, and it all depends now on how correctly you follow your plans and more importantly, how effective those plans are for gaining the success you have set out to acquire for your trucking business.

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Sherley Alaba is an eagle-eyed wordsmith; a writer and translator, always interested in ways which can help individuals (especially youth and women) reach their full creative potential. Her focus has been on writing, producing and editing stories on business, finance, interesting personalities, entrepreneurs, culture, the environment, gastronomy, lifestyle, and social issues.

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Destinations

Why Myrtle Beach is the perfect fall vacation for families

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When it comes to vacation planning, millennial families with young children have the edge over school-aged families — no strict school schedules to obey!

Take advantage of this flexibility while you can, and plan your escape to Myrtle Beach. This oceanside city along the beautiful South Carolina coastline features just about everything families with young children are looking for: family fun, engaging and interactive attractions, delicious food and relaxing places to chill out. Bonus: Now that school is in session, you’ll escape the summer crowds.

To help you plan, here are some of the things that await in Myrtle Beach.

Budget-friendly fun: As promised in the name, Myrtle Beach is the place to make oceanside memories: building sand castles, hunting for seashells and delighting in their giggles as the waves lap their little toes. As it turns out, fall is one of the best times of year to have that beach vacation without breaking the bank. Look for deep discounts and special lodging packages at hotels and resorts. While you search for fun things to do, be on the lookout for exclusive fall promotions. For example, Visit Myrtle Beach is offering a complimentary children’s beach photo session, which will create the perfect keepsake for your getaway.

Beautiful “summer” weather: Even if you feel a nip in the air in your region, the fall weather in South Carolina is still ideal for exploring wide open spaces and enjoying outdoor activities. Brookgreen Gardens features the Lowcountry Zoo, which houses animals in spaces as close to their natural habitat as possible. You’ll definitely want to get way up high and see the beaches and water stretch off into forever from atop the SkyWheel, a 200-foot Ferris wheel that’s right on the beach.

Enriching fun: Myrtle Beach has plenty of kid-friendly places to interact and build new connections to this wide, wonderful world. Kids can get an up-close look at the colorful fish and other sea creatures at Ripley’s Aquarium. After hearing stories about farm life in their favorite picture books, they can see the real thing at the L.W. Paul Living History Farm. Finally, WonderWorks Science Center has more than 100 hands-on exhibits that are designed to both thrill and teach children a thing or two about science.

Peaceful pursuits: While you’re enjoying all this family time (and seeing the smiles on those little faces), be sure to make time for the grownups to enjoy themselves, too, with solo outings at some point in the trip. All around Myrtle Beach you’ll find lots of options to chill and recharge, whether it’s a well-deserved spa treatment or discovering your new favorite wine at a tasting. We’ll lose the thought with this vision of heaven: You and your family relaxing along the seashore seashore. No one’s cranky, no one’s hungry, just … aaaaaaah!

For more ideas and inspiration to plan your fall family vacation to Myrtle Beach, visit www.visitmyrtlebeach.com.

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Hotels

Grand Hyatt Athens Opens in Greek Capital

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Hyatt Hotels Corporation announced the opening of Grand Hyatt Athens, marking the first Hyatt hotel in the Greek capital and the first Grand Hyatt branded hotel in Greece. The luxury property is located on Syngrou Avenue next to the Onassis Cultural Centre and combines dramatic architecture with innovative design, easily accessible to historic sites and best-in-class restaurants.

The vibrant city of Athens offers countless activities for all types of visitors. At the same time, it is also known as the historic capital of Europe – an ancient city with rich culture, iconic sites and attractions.

“Athens is fast becoming the destination of choice where ancient history sits alongside modern coffee shops and rooftop bars,” said Nikos Trikourakis, general manager of Grand Hyatt Athens. “Our hotel will offer guests who seek first-class hospitality unforgettable experiences and a luxurious place to stay.”

Celebrating iconic Greek culture, the 309-room hotel incorporates curated art reminiscent of ancient Athens. Alongside original pieces from the Museum of Cycladic Art, the hotel also showcases a glamorous lobby with an extraordinary art installation called The Coin, which is made from replicated, ancient Athenian coins representing the Greek economic supremacy in the fifth century BC. The property’s rooftop also offers the spectacular Penthouse Restaurant and an outdoor swimming pool with impressive views of the Acropolis.

Grand Hyatt is situated within walking distance of the beautiful old town of Plaka and the infamous Acropolis site, while golf courses, the passenger port terminal of Piraeus and the golden beaches of the Athens southern suburbs are just a short car ride away.

The hotel will be managed by Kokari Limited and has been developed by the international real estate investment companies Henderson Park and Hines. It will be the second Hyatt property in Greece, joining Hyatt Regency Thessaloniki.

Accommodations

Designed with bold and vibrant features, the hotel has 309 beautifully decorated guestrooms, 38 of which are suites, including the Presidential Suite, Royal Suite and four Grand Executive Suites with terraces. The rooms feature spectacular views of either the Acropolis, the cityscape or the inner landscaped garden, and offer a spacious and luxurious stay. Additionally, suite and club room guests have exclusive access to the Grand Club Lounge, which provides lavish surroundings, personal concierge services and culinary highlights throughout the day.

Dining

The impressive rooftop restaurant is set on the hotel’s top floor overlooking the brightly lit Acropolis neighborhood of Athens through transparent glass surfaces and offers guests the extraordinary experience of fresh, seasonally-inspired Mediterranean cuisine. For a more relaxed environment, guests can also dine in the Aphrodite lobby lounge & bar, a modern and comfortable lounge-style restaurant offering patisserie selections, salads and deluxe sandwiches.

Wellbeing and Fitness

Grand Hyatt Athens has a stunning rooftop outdoor swimming pool with breathtaking views of the Acropolis and the Parthenon. The wellness center features four private treatment rooms, an indoor heated swimming pool, relaxation lounges, a sauna and a Turkish bath, known as a Hammam (to open in early 2019) – offering a destination of serene luxury and relaxation.

Meetings and Events

Grand Hyatt Athens offers the perfect venue for every type of event with almost 21,500 square feet of flexible event space and seven flexible multi-functional meeting spaces accommodating up to 1,000 guests. Conference facilities are equipped with the latest audio-visual technology paired with dedicated personal assistance at all times to ensure that events and meetings run smoothly.

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Aviation

Emirates revamps its premium offering in First and Business Class

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BYREDO for Emirates Wellness kit in First Class

Emirates has refreshed its premium offering with new luxury products in First and Business Class for a more comfortable travel experience. The new products stem from collaborations with BYREDO skincare, Bowers & Wilkins and Emirates’ longstanding partnership with Bulgari for its refreshed amenity kits.

BYREDO for Emirates Wellness kit

Emirates First Class customers will find the BYREDO travel wellness range of skincare in their private suites. The allergen-free and Chamomile collections were exclusively created for Emirates for a relaxing and hydrating experience inflight. The collection by European luxury brand, BYREDO, was first introduced in Emirates’ new fully enclosed suites on the Boeing 777 last year and is now being rolled out across the fleet.  All the products in the collection are manufactured using the best raw materials with a distinct focus on craft and quality.

Products included in the BYREDO for Emirates Wellness kit are:

  • Cleansing Face Towelette, leaving a clean base to enjoy the maximum benefit from skincare.
  • Facial Toner brings freshness and essential hydration, improving overall skin texture.
  • Eye Cream gently hydrates sensitive skin around the eye leaving it softer and suppler.
  • Chamomile roll-on Sleep Oil to apply on pulse points to ease into relaxation.
  • Chamomile Pillow Mist spray for textile to create a peaceful and relaxing atmosphere

The kits are paired with a faux leather notebook and branded pen.

Bowers & Wilkins Active Noise Cancelling E1 headphones

To amplify the viewing experience on ice, Emirates’ award-winning inflight entertainment system, the airline is rolling out brand new Bowers & Wilkins Active Noise Cancelling E1 headphones in First Class. These headphones were designed by award-winning audio brand Bowers & Wilkins and created exclusively for Emirates using a unique hybrid noise cancellation technology optimised for the Emirates First Class cabins.

The headphones are lightweight and made of the finest materials, including aluminium and sheepskin leather for a comfortable fit. Customers can use the headphones to view up to 3,500 channels of on-demand entertainment on a 32-inch TV screen. The entertainment selection on ice across all classes includes up to 950 movies, 400 TV channels and 2,400 music and podcast channels. The headphones’ sound quality can also be tested on The Bowers & Wilkins Superior Sound playlist, a selection of tracks selected for their acoustic excellence available on ice.

Bulgari Amenity Kits

Emirates continues its longstanding partnership with Bulgari for the latest designs of the airline’s exclusive kit bags. The new set of amenity kits for both First and Business Class feature Bulgari’s fragrance – Eau Parfumée Au Thé Vert (Green Tea) – and contain skincare essentials to keep customers feeling fresh and pampered throughout the flight.

The First Class kit bags, made from faux leather, come in eight designs with a new range of colours for men and women. Eight additional designs are available in Business Class – four for men and four for women. The amenity kits are available on long-haul overnight flights and designs are refreshed every nine months. The bags have been designed for multipurpose uses after the flight to store headphones, make up or jewelry.

In addition to the Bulgari amenity kits, First Class customers will also be given Hydra Active moisturising sleep suits on long haul overnight flights.

Fans of the First Class experience can purchase the Emirates sleep suits, First Class blanket or the Bowers & Wilkins PX headphones from the Emirates Official Stores.

Fine dining on Emirates

On all Emirates flights, customers can enjoy a selection of the finest cuisine prepared by gourmet chefs, accompanied by some of the most exclusive wines, champagnes and spirits in the world. Emirates recently revamped its spirits offering across all classes to include exclusives like the Hennessy Paradis Imperial and introduced the Emirates Vintage Collection – a selection of fine wines which have been stored for up to 15 years. This includes the Château Cheval Blanc 2004, Château Haut Brion 2004, Château Mouton Rothschild 2001 and Château Margaux 1998 served in First Class on select routes.

In Business Class, Emirates is serving exclusive champagnes like the Moët & Chandon Rosé Imperial served on all flights from Dubai later this month. A global on board exclusive, Veuve Clicquot Extra Brut Extra Old, will also be available for a limited time on select routes.

Emirates’ premium onboard experience is complemented by on ground comfort with a network of 42 dedicated Emirates Lounges located within major airports around the globe, including its newly-opened Cairo lounge and refurbished New York lounge at John F Kennedy International Airport. First and Business Class passengers can also travel to and from the airport via Emirates’ complimentary Chauffeur-drive service – available in over 70 cities including Emirates’ latest destination Santiago.

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