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How to make a successful trucking company



By 2024, in less than a decade’s time, the trucking industry is poised to become a trillion dollar industry, by registering a predicted growth rate of 5.4% per year, according to the latest figures released by the American Trucking Association.

Trucking is definitely a lucrative industry for anyone looking for a business that can deliver a continuous opportunity for growth and generate a consistent ROI for the financial resources invested. And the time to start your own trucking business has never been better with newer trends and technologies like Uberization, social media, ELDs & more.

The introduction of technology has equalized the playing field for emerging startups to garner more and more business if they do things in the right way. But for a new trucking company to be able to ride this next great growth wave, would require the business to adopt the latest strategies that power the successful trucking firms of today.

Conventional strategies don’t work in 2017, and if you don’t want your business to fizzle out fast, you would need to understand the intricacies of these new success mechanisms and then make them an important part of your comprehensive business plan.

Here’s a step by step guide on how to build a successful trucking company in 2017:

Go High Tech:

Nowadays, if any company in any industry, doesn’t rely on technology to solve its problems, it’s definitely doomed towards failure, and the same goes for a new trucking business. Recent technological breakthroughs have invaded our lives and have completely revamped the way businesses are run.

Don’t lose out by remaining stuck in old patterns and techniques of running your business, Go high tech! As it will make your trucking business, leaner, faster and more efficient, allowing it to compete with other firms with ease.

There are many components of the trucking business that now are completely revolutionized. Consider this for example. Around a decade ago, if one of the trucks broke down in the middle of the highway, the driver would have to look around for help or call the owner to try and send someone over. This wasted time and effort, resulting in financial losses as the trip couldn’t be completed in the stipulated time.

Now comes 2017, with the proliferation of innovations like apps and internet connectivity everywhere, a truck driver can now use his/her phone to send a distress message on the app to a firm like Roadsidemasters and help would be on its way immediately. This will help save time as well as ensure that the truck is in the hands of someone who knows what he is doing.

This is not even the start of it; tech can empower your trucking business beyond your imagination through systems like driver assistance systems (DAVs), collision avoidance systems, telematics and even more.

For a successful trucking business this year, consider making technology the mainstay for all of your business operations & results will definitely be visible on your profit reports in no time.

Build your online presence:

No matter how good of a product or service you are offering or how impressive your prices are, no one will consider it if they don’t know that it exists. And existence in today’s world means having a well-articulated online presence that is line with your business goals.

Remember that we are not talking about just having a website where you have all of your services are listed. A significant online presence now encompasses a solid social media strategy that can generate the required engagement levels to allow customers to flow further into your sales funnel. Even a trucking business cannot become successful nowadays without having a killer online marketing strategy.

Customers can be lurking anywhere so don’t ignore any possible medium. Have an active presence on all social media networks including Facebook, LinkedIn, Twitter, Snapchat and more to reach out to your customers and have them successfully directed towards your website.

The benefits don’t just stop here as you can leverage a more powerful online presence to address other important issues like fostering better recruitment strategies to address the ‘big problem’ – driver shortage that’s plaguing the industry currently.

Include an updated SEO effort, a highly integrated Influencer network, and engaging content into the mix, and you have a thriving trucking business in no time at all.

Always Focus on Getting the Basics Right While Looking Forward:

Businesses that are weak at their core will not be able to retain their success, no matter how great their marketing or strategic plans are.

Strengthening your trucking business’s core is important to allow it to weather any blocks it may encounter in the future, and the principal component of a strong trucking business is maintaining a hefty cash reserve to power operations without any significant interruptions, irrespective of the regularity of cash inflows.

Trucking is a capital intensive business as you will have to pay your leases on the trucks you own, your office bills, taxes & counter for new legislation like the ELD mandate, whether or not your clients pay you on time.

Successful trucking businesses never depend on weak cash cycles that can crash with the slightest bit of stoppage at one end. Maintain a cash reserve always to keep powering your business ahead even in difficult times, and you have a winner.

Things have a tendency to change fast in today’s world, and you need to be ready to face this volatility always. Concepts like driverless vehicles, platooning, and long-haul electric trucks are being tested today, and taking into consideration the benefits they offer, these technologies are bound to become mainstream in a few years’ time.

Even if you have a successful trucking business or a venture that requires owning a large fleet of vehicles like moving companies, you need to watch out for the changes expected so that you to have enough time to prepare and mold your business for any technological transformation that might occur in the future.

Future planning is a crucial business component in today’s world, and those who do so, will not achieve success today but will have a successful business that is sustainable in the long run.

Your trucking company will definitely stand out amidst the competition if you follow these steps and inculcate them in your business strategy. There is definitely no limit to how much you can make your business grow, and it all depends now on how correctly you follow your plans and more importantly, how effective those plans are for gaining the success you have set out to acquire for your trucking business.

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Sherley Alaba is an eagle-eyed wordsmith; a writer and translator, always interested in ways which can help individuals (especially youth and women) reach their full creative potential. Her focus has been on writing, producing and editing stories on business, finance, interesting personalities, entrepreneurs, culture, the environment, gastronomy, lifestyle, and social issues.

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‘Get Carried Away’ With Luxurious Villa Stays and Complimentary Private Jet Flights



Mandarin Oriental, Canouan guests travel in style with complimentary private jet flights and accommodations in one of the resort’s new, stylishly spacious Italian-design Patio Villas when booking the Get Carried Away offer.

With a stay of seven nights or more, Get Carried Away includes accommodations in a two or three-bedroom Patio Villa with two complimentary seats on round-trip flights on the resort’s private jet between Canouan Island and Barbados. Also included is VIP airport concierge service in Barbados, a villa butler, private chef services, complimentary WiFi, Pirate Kids’ Club access, watersports, fitness activities and daily honour bar.

Just completed this year, Mandarin Oriental, Canouan’s seven sophisticated, contemporary-style Patio Villas sit on the hillside overlooking Godahl Beach and the Atlantic Ocean. Designed by Italian architects from Milan, these luxury residences are made from natural stone, wood and glass and gracefully meld with the surrounding tropical landscape. Each villa features dramatic high ceilings, captivating sea views and a private, ocean-facing outdoor patio with an infinity pool and Jacuzzi. Perfect for families and friends, all Patio Villas have fully-equipped kitchens and come with up to two golf carts.

The Get Carried Away offer is valid from 19 December 2018 through 19 December 2019 with rates starting at USD4,500 plus tax, service charges and Climate Resiliency Levy. This offer is subject to availability and cannot be combined with other offers. Guests are encouraged to confirm the resort’s private jet availability before booking flights between Barbados and their home airport. This is a culmulative offer so guests who book a Patio Villa for 14 nights will receive four round-trip seats on the resort’s private jet.

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Westin Hotels & Resorts to Debut in Maldives



Westin Hotels & Resorts today announced the anticipated opening of the brand’s first hotel in the Republic of Maldives with the opening of The Westin Maldives Miriandhoo Resort. Developed by Belluna Co. Ltd, Japan and Asia Capital PLC, Sri Lanka, The Westin Maldives Miriandhoo Resort heralds the Westin brand’s wellness positioning in the Maldivian oasis.

“We are thrilled to introduce the Westin brand to the Maldives, strengthening our presence in Asia Pacific,” said Mike Fulkerson, Vice President, Brand and Marketing, Marriott International Asia Pacific. “The opening of The Westin Maldives Miriandhoo Resort is a significant addition to our portfolio underscoring a transformative and meaningful wellness proposition for travelers, who are increasingly prioritizing well-being even while on the road.”

Stunning Location
Nestled on a beautiful coral island in the Baa Atoll, a designated UNESCO Biosphere Reserve site, guests of The Westin Maldives Miriandhoo Resort will experience a tranquil escape with uninterrupted ocean and pristine turquoise lagoon views. From the atoll’s most desirable locale, guests are in close proximity to landmarks such as the Hanifaru Bay, which is known for the largest gathering of manta rays globally.

“We look forward to welcoming our guests to discover the charm of the Maldives while at the same time enjoy the unparalleled level of service,” said Brendan Corcoran, General Manager at The Westin Maldives Miriandhoo Resort. “Along with the Westin brand’s focus on wellness, we trust that every guest will feel exceptionally relaxed, refreshed and rejuvenated during and after their stays.”

Marine Inspired Décor and Modern Appointed Villas
Led by award-winning Milan-based architects PEIA Associati, the resort’s design takes inspiration from the ocean with a visionary approach towards environmental sustainability. All elements of the resort’s design take inspiration from the environment from the use of natural materials, such as unique shells to the movement and flow of marine life including sea turtles and whale sharks, providing guests with a link to the region’s exceptional enchantment. An aerial view of The Westin Maldives Miriandhoo Resort reveals an outline in the shape of a fish, a distinctive reflection of the beauty of surrounding marine life; while the arrival jetty is structured to resemble clamshells and the oceans’ waves.

The Westin Maldives Miriandhoo Resort features 70 villas and suites, 41 on island and 29 overwater. Each villa is shaped with an eco-friendly double roofing to create the perfect natural ventilation. Outdoor rainforest showers are a distinctive feature. Poised over the sea on stilts and with an area of almost 200 square meters each, the overwater suites are among the largest a resort has to offer in the Baa Atoll region.

Refined Venues, Elevated Experiences
The Westin Maldives Miriandhoo Resort presents three unique dining experiences. The Pearl is the resort’s specialty restaurant and is ideal for indulging in exquisite Japanese cuisine with exceptional ocean views The restaurant offers a refined Japanese menu with a focus on seafood and fresh local ingredients. The all-day dining experience at Island Kitchen stays true to the Westin brand’s Eat Well brand pillar through a balanced menu combining Chinese, Indian and Maldivian fare. At Hawker, guests can sample authentic Asian street food with a live kitchen in a casual bustling atmosphere. Adjacent to the Library and overlooking the azure blue Indian Ocean, Sunset Bar is a relaxed lounge serving tapas and imaginative cocktails.

More Ways to Recharge
The idyllic resort also features Westin’s signature branded spa concept, the Heavenly Spa by Westin™ with the latest in beauty treatments. The design of the Spa area exudes an intimate and serene ambience that allows guests to reflect on their destination, including a spacious treatment suite for two with a Jacuzzi and panoramic ocean views. Guests can stay active with the 24-hour WestinWORKOUT® Fitness Studio sprawled across two levels that features weight machines, free weights, and cardio equipment that faces personal flat-screen televisions; and outdoor pool and recreation ground with tennis, volleyball, basketball options.

Designed to cater to the way modern families travel, the Westin Family Kids Club® offers reimagined family experiences that are tied back to the brand’s wellness positioning for young guests between the ages of 4 – 12 years. Some of the activities includes nature walks, family-style runs and water activities. The Westin Maldives Miriandhoo Resort is also well-equipped to play host to distinguished ceremonies or vows renewal with its multifunctional event spaces.

Directly from the beach, guests can explore the house reef with colorful corals and be surrounded by thousands of tropical fish. Miriandhoo is a Turtle sanctuary, and guests can easily and often see turtles nesting along the white beaches. Reef sharks, lionfish, manta rays and often whale sharks all reside in the Baa Atoll. The stunning experience of the underwater world can be explored while snorkeling, diving, fishing and parasailing.

Additional on-site facilities of the resort include a PADI dive centre and a boutique store.

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Rediscover Istanbul: Last Step in Europe, First Step in Asia



Housed in a century-old neoclassical Turkish prison, Four Seasons Hotel Istanbul at Sultanahmet offers a genuine Istanbul experience just a few steps from city’s important landmarks in Sultanahmet with the Suite Authentic luxury accommodation package. One can escape to Four Seasons Hotel Sultanahmet to indulge in a memorable Istanbul experience in fall enjoying city’s mild climate, historical attractions surrounding the Hotel, cultural events and festivals, last but not least various shopping alternatives including designer labels and traditional souvenirs. Set in the historical peninsula, the Hotel is neighbour to the city’s most significant souks such as Grand Bazaar and Spice Market.

Although Istanbul has become a year-round destination, fall is a perfect season to enjoy city’s magnificent vistas, traditional shopping stops and designer shops. It is also an ideal time to discover the art scene in the city, such as Contemporary Istanbul, Akbank Jazz Festival or Istanbul Design Biennale. Designed to offer multiple delights to visitors of Istanbul, the Suite Authentic accommodation package includes daily American breakfast in Seasons Restaurant or through In-Room Dining for two and offers 30 percent off the room rate.

The Hotel’s beautifully designed suites relate directly to the rich history and layers of Istanbul, offering a strong sense of place with their breathtaking views of the manicured courtyard as well as St. Sophia and Blue Mosque. With one of the most authentic and one-of-a-kind suite collections in Istanbul, guests can choose from an impressive Executive Suite to two Presidential Suites, St. Sophia and Marmara, each containing a living room with fireplace, dining area for 6-8 guests and three private terraces offering exceptional city views. In their intimate residential setting, guests can truly make themselves at home – whether they wish to lounge around in the living area or enjoy a magnificent Old Town silhouette from their balcony.

Inspired from Istanbul’s heritage, the interior design in suites reflects the footsteps of past empires. Understated Four Seasons elegance and the mysticism of Old Town show itself in the tiny details of each suite. This indigenous indulgence is now offered to ensure a luxury accommodation at Four Seasons Hotel Istanbul at Sultanahmet. the Suite Authentic accommodation package is valid for three-night minimum stays until March 31, 2019.

Not-to-Miss Attractions in Old Town

Visit Spice Bazaar and Covered Bazaar: Home to the Grand Bazaar, the largest covered market in the world, Istanbul boasts a vibrant and unforgettable shopping scene. More than 4,000 shops on 58 streets feature goods and fine crafts from all over Turkey and beyond, and the Grand Bazaar is one big Aladdin’s cave.

Go underground at the Basilica Cistern: The Basilica Cistern is the largest of the ancient underground water cisterns found across Istanbul.

Visit Hagia Sophia: One of the most visited museums and most prominent monuments in the world in terms of art and the history of architecture, Hagia Sophia should be at the top of a to-see list for Istanbul. Do not miss the upstairs gallery to catch the best views and to glimpse the surviving mosaics, in particular the golden mosaic of the Virgin and Child in the apse.

Visit the Blue Mosque: Also known as the Sultan Ahmed Mosque, the Blue Mosque’s two most striking features are its six minarets and blue domed exterior.

Get a taste of royal life at Topkapi Palace: Topkapi Palace is the largest royal residence in Istanbul and it served as the main residence to the Ottoman Sultans for almost 400 years.

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