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The Mille Miglia Classic Chronograph: Passion lived in duo



The sporty and sophisticated new Chopard Mille Miglia Classic Chronograph model with a vintage touch appears in His and Hers versions. The dial of the former is black or silver with large luminescent numerals, while the latter is in silver colour or crafted from white mother-of-pearl studded with diamonds. These sporty models with a delightful retro touch hum to the beat of a COSC-certified high-precision ‘engine’. Available in 42 mm and 39 mm versions, this watchmaking tandem boldly demonstrates that the classic racing spirit cherished by Chopard is designed and expressed in both feminine and masculine modes.

A couple on the move

Like Chopard co-president Karl-Friedrich Scheufele and his wife Christine, who compete together in the “Corsa più belle del mondo” every two years, the new Mille Miglia Classic Chronograph models are intended for passionate devotees sharing their finest epic motoring adventures as a ‘mixed double’. The new “His and Hers” chronographs are inspired by cars having taken part in the Mille Miglia between 1927 and 1940. Enhance by two traditional pushers and a fluted crown echoing those of vintage chronographs, the steel cases of the Mille Miglia Classic Chronograph models feature pleasingly balanced dimensions – 42 mm for gentleman racers and 39 mm with a gem-set bezel for lady drivers – matched by classic lines. The slim cursive fonts and the counters are inspired by 1920s car dashboards and stand out clearly by contrast with their background. The sweep-seconds hand features a bright red tip to tick off the precious seconds of the race. The arrow-shaped “Rossa Corsa” red Mille Miglia logo appears at the heart of the dial at 12 o’clock, as well as around the rim of the exhibition case-back. Embodying an ideal blend of precision, comfort and elegance, these watches are authentic auxiliaries for drivers driving at top speeds along Italian roads.

The two models are teamed with the famous rubber strap reprising the 1960s Dunlop Racing tyre-tread profile, in immaculate white for the ladies’ version and a deep shade of black for the men’s interpretation.

The precision of a certified mechanism

As befits models epitomising performance and sporty prowess, the new Mille Miglia Classic Chronograph models are equipped with a high-precision horological ‘engine’, chronometer-certified by the Swiss Official Chronometer Testing Institute (COSC). Beating at the frequency of 28,800 vibrations/hour and visible through the sapphire crystal case-back adorned with the Mille Miglia logo, this mechanical self-winding chronograph movement drives the hours, minutes, seconds, chronograph and date functions, while delivering a 42-hour power reserve.

jewelry & watches

L.U.C XP Urushi Year of the dog Artistic crafts share unique perspectives



The elegance, the refinement and the technical nature of the ultra-thin L.U.C XP Urushi watch have made it a cult model. Each year, Chopard draws inspiration from the repertoire of Chinese astrology to offer a fresh interpretation of its Urushi dial, an ancestral Japanese technique. Staging an encounter between beauty and precision, East and West, Chopard places creativity at the heart of cultural ties and of its commitment to perpetuating traditions.

2018 marks the celebration of the Year of the Dog. Its iconography, its universal symbolism and its mythological strength are showcased in an exceptional L.U.C watch issued in an 88-piece limited series: The L.U.C XP Urushi –Year of the dog. This masterpiece of fine craftsmanship began with an encounter between two perspectives. That of the Urushi master and of the master-watchmaker at Chopard Manufacture in Fleurier, both intently focused on their work. The deft hands decorating the dial of the L.U.C XP Urushi, just like those capable of developing and producing the L.U.C 96.17-L calibre, perpetuate time-honoured skills bearing authentic testimony to their respective cultures. Together, they celebrate the Year of the Dog, the 11th sign of the Chinese zodiac, for a year dedicated to generosity and loyalty.

Generosity meets loyalty

In the Chinese zodiac, each sign is the expression of a distinctive nature. The entire range of qualities associated with the dog is thus reflected in the L.U.C XP Urushi – Year of the Dog watch. Eager for justice, sensitive and faithful by nature, dogs devote all their strength to serving others, without ever impinging on others’ freedom. Their devotion withstands every trial and when they love, it is for life. They also cultivate an attitude to work based on commitment, personal involvement and a serious-minded attitude that implies making the most of individual skills, giving true meaning to their existence, and basically leading a useful, honest and consistent life. Dogs are builders and protectors demonstrating unfailing loyalty. Chopard has decided to embody this canine through a representative of the extremely beautiful Asian ‘Akita’ breed, depicted in a lush natural setting dotted with wild orchids and enhanced by the fluttering presence of a dragonfly, regarded as a lucky charm and a good omen.

Urushi: a time-honoured art

Urushi is an ancestral lacquer technique. Its name stems from the tree whose resin is patiently harvested, once a year, in very small quantities. Three to five years after being collected, the resin is treated in such a way as to become a highly resistant lacquer applied in a number of extremely fine layers. The Urushi Master then imprisons within it a number of tiny iridescent particles that endow it with distinctive depth, luminosity, and exquisitely fine nuances. Only a rare few artists have the skills required to perform this technique. Chopard called upon Master Kiichiro Masumaro to oversee the creation of the L.U.C XP Urushi dials. He is recognised as a master of his art and has been raised to the status of “national human treasure” in Japan. The dials were executed by the Urushi Grand Master Minori Koizumi. For this collaborative endeavour, Chopard secured the services of the Yamada Heiando company, official purveyor to the Japanese imperial family.

An exceptional watch Manufacture

An exceptional movement was needed to give life to this dial. At the heart of the ultra-thin case measuring 39.5 mm in diameter and 6.8 mm thick beats the mechanical self-winding L.U.C 96.17-L movement. Equipped with two barrels ensuring a 65-hour power reserve by means of Twin® technology, this calibre achieves the feat of fitting inside such a slim case thanks to the off-centred 22-carat gold micro-rotor. It is bevelled, engraved and guilloché, while the bridges are adorned with Côtes de Genève. This sophisticated movement decoration and finishing is performed by expert hands at Chopard Manufacture in Fleurier, in accordance with the highest aesthetic quality standards of traditional watchmaking. The calibre is visible through the transparent exhibition back of the 18-carat rose gold case. A single glance reveals a tradition and a fascinating range of deft skills ranging from Switzerland to Asia, shaping the frontiers of a universal dialogue revolving around the spirit of excellence.

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jewelry & watches

Rihanna Loves Chopard Collections



As a style icon known for her bold and modern choices, the  RIHANNA ♥ CHOPARD  collections capture her unique vision and spirit.  Rihanna and Chopard’s Co-President and Creative Director, Caroline Scheufele, worked closely together to combine their creativity and passion to develop Haute Joaillerie and Joaillerie collections that blend urban chic with classic glamour.

I have always been in love with Chopard’s exquisite jewelry, so to actually design collections with them is something I still can’t believe,” says Rihanna.  “It was a really incredible process and I learned so much! I can’t wait for everyone to see it. Rihanna and I collaborated closely on the collections so you can feel her unstoppable energy, strong creativity, and inherent sense of design in every piece,” says Caroline Scheufele.  “With her unique style, she redefines the way people see and wear jewelry.”

RIHANNA  CHOPARD Haute Joaillerie Collection

The love story between Rihanna and Chopard has been developing on red carpets all over the world throughout the last few years.  Now, this bedazzling duo has partnered to push Haute Joaillerie beyond conventional limits to create a modern collection inspired by Rihanna’s island roots – the lush gardens of Barbados and the electricity of Carnival.

This vibrant collection will debut in May 2017 to help commemorate the 70th anniversary of the most spectacular red carpet in the world, the Festival de Cannes, and celebrate Chopard’s 20th year as the official partner of the Cannes Film Festival.  However, Rihanna has already been giving fans a sneak peek of the capsule collection.  At the recent Grammy Awards, she dazzled in a one-of-a-kind pair of floral inspired multi-colored chandelier earrings and marquise-cut diamond solitaire ring.  On the March 2017 cover of Harper’s Bazaar, Rihanna sparkled in a pair of transformable diamond earrings from the collection.

RIHANNA  CHOPARD Joaillerie Collection

Inspired by her effortless confidence infused with strength, the limited edition RIHANNA ♥ CHOPARD Joaillerie Collection is defined by minimalist geometry and sharp, clean lines.  A synergy of urban modernism and pure design gives Chopard’s classic Ice Cube shape a powerful sense of self and introduces new designs and colored ceramic into the line.

Linear rectangular motifs link frosty rose gold cubes with solid ceramic blocks in a color personally selected by Rihanna – Jungle Green.  Crafted from 18ct rose ethical gold certified Fairmined, the 9-piece capsule collection will be available with icy polished or diamond set gold cubes.  The collection will be revealed in April 2017 with the release of global advertising campaign.  Pieces will be available in June with pre-orders online at  and Chopard boutiques starting Friday, April 7th.

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jewelry & watches

Baselworld 2017 – It’s a wrap!



Baselworld, the world’s leading trendsetting show for the watch and jewellery industry, has come to an end. This 2017 Centenary Edition was rich in discoveries and encounters, filled with excitement and satisfaction. The impressions from the show were positive and we received numerous articles from watch geeks and jewellery lovers who praised our Baselworld new collections.

The essence of watchmaking

Jamie Tan from Luxuo had the pleasure to interview Chopard’s Co-President Karl-Friedrich Scheufele, who “has spent the past 20 years developing Chopard’s manufacturing capabilities, and the brand has much to leverage on thanks to this.”

In the interview, Mr. Karl-Friedrich Scheufele talks about the essence of watchmaking, his passion for classic cars and their associated races, the 20th Anniversary of Chopard’s Manufacture and other fascinating watchmaking specifics. To quote Luxuo « In many ways, Scheufele is a holdover from an earlier era when owners, guided by their personal interests, had a direct hand in — and heavy influence on — the activities of their companies. »

L.U.C  XPS Twist QF Fairmined and what makes it special 

One of the Chopard hits at Baselworld this year was the L.U.C XPS Twist QF Fairmined model. Frank Chuo from Deployant wrote a fabulous review that we are delighted to share with you. It speaks of our long-term project The Journey to Sustainable Luxury and our commitment towards fairmined gold, of the beauty of the watch’s dial design “inspired by the raw composition of gold nuggets extracted from mines” and its certifications, i.e. Fleurier and COSC.

L.U.C Luna One or moonlight on platinum 

This new limited edition of the flagship model encountered great success at Baselworld, and it is no wonder why as it is such a beauty, “Graced with harmonious proportions and exceptional elegance” as stated by the WatchQuote in a recent article that provides a full description of this marvel. So check it out to discover all of the L.U.C Lunar One’s glorious haute horlogerie features, pictures from all angles and full technical details. As described by Watchquote, “The Lunar One is indeed a rare watch – and not only because it is issued in a one-hundred piece limited edition.”

Mille Miglia collection caused quite a stir this year 

2017 was a big year for our Mille Miglia Collection, as the eponymous race turns 90 this year. An occasion for Chopard to celebrate the event by issuing a 90-piece Mille Miglia Classic XL 90th Anniversary Limited Edition. Watch Collecting Lifestyle states that “Its unmistakable presence on the wrist, its L.U.C chronograph movement and its wealth of details make it the most prestigious Mille Miglia watch ever introduced by Chopard.” and we couldn’t agree more. Get full coverage on this timepiece with exclusive photos.

In addition to the new Mille Miglia Anniversary Edition, we were pleased to present the annual Chopard Mille Miglia Classic Chronograph Watch for 2017 at Baselworld. Travis Cannata from A Blog To Watch provides a full description of this new model For Him… and For Her, complete with suggestions for the dress code: “I would still enjoy wearing this Chopard Mille Miglia Classic Chronograph with a suit or a T-shirt, as I feel it is a great example of a watch that melds sporty and dressy in the same design.”

Chopard jewellery, charming collections for ladies

This year, Happy Hearts are joined by a variant in diamonds and malachite — the ‘positive energy’ stone.” reports Dr Melvyn Teillol-Foo from AlphaLuxe. The article also features the For You Collection whose  “goal was to bring a light and airy feel to High Jewellery with cherry blossoms as the main theme. Just in time for Spring and just For You, the white gold jewellery sets feature rings and earrings studded with diamonds or emeralds.”

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